Victoria's Secret, the women's lingerie company, is shifting away from its inclusive and 'woke' marketing strategy after experiencing a decline in sales. The company's projected revenue for 2023 is 5% lower than the previous year. Victoria's Secret's decision to prioritize 'wokeness' over 'sexiness' backfired, leading to a significant revenue hit. As a result, the company is now strongly pivoting back to its traditional focus on 'sexiness'. The move comes after other companies, such as Megan Rapinoe's endorsement deals, also faced failure by putting her at the center of their marketing campaigns. Jennifer Lopez, on the other hand, continues to showcase her modeling skills for lingerie collaborations.
Jennifer Lopez still has it, and just to prove it, she stripped down to model some lingerie for a recent brand collaboration Read: https://t.co/mRnr8GbAg8 https://t.co/geNMh65f3Q
Britney Spears models homemade dress despite wardrobe malfunction: ‘It snapped’ https://t.co/uTwlG8IqcB https://t.co/79XfSf12zU
Jennifer Lopez still has it, and just to prove it, she stripped down to model some lingerie for a recent brand collaboration Read: https://t.co/mRnr8GbAg8 https://t.co/5KMufPNJ3F
Victoria's Secret going back to 'sexiness' after woke push saw sales PLUMMET https://t.co/O7YPfpeXao https://t.co/gK6VYjXb1s
Jennifer Lopez still has it, and just to prove it, she stripped down to model some lingerie for a recent brand collaboration Read: https://t.co/mRnr8GbAg8 https://t.co/sSEwx2QKkX
FWIW, I predicted the death of sexy wouldn't end well for Victoria's Secret in 2019. They used to sell a fantasy, a promise that if you're bold enough to buys a fuchsia push-up bra you too could be an Angel. Nobody wants lingerie to be average. https://t.co/PBoJlG7FBr
Victoria Secret’s sales tanked right after they hired this angry , man-hating lesbian… https://t.co/sgGObURoIa
Victoria's Secret Ditches 'Wokeness'; Wants To Make Sexy Great Again https://t.co/jj31SIz9zY
Jennifer Lopez stuns in new photo. https://t.co/rMVngOox9a
Victoria's Secret Announces it's Bringing 'Sexiness' Back, Since the Rebrand Featuring 'Changemakers' Was Not 'Enough to Carry the Day' https://t.co/s57NAEKMzq https://t.co/vH1uwVdwi1
The women’s lingerie company took such a revenue hit from its “inclusive” new direction that they’re strongly pivoting away from it. The Fox Business report stated “[Victoria’s Secret’s] projected revenue for 2023 is $6.2 billion, which is 5% lower than it was last year, and… https://t.co/me5xSjWMVC https://t.co/ilS3qryzZo
Victoria’s Secret ditching woke feminism after sales tank… https://t.co/A2c5Jpf8cL
Victoria’s Secret is reportedly done with prioritizing "wokeness" over "sexiness" after sales drop https://t.co/xXXEzMUUud
Victoria's Secret Announces it's Bringing 'Sexiness' Back, Since the Rebrand Featuring 'Changemakers' Was Not 'Enough to Carry the Day' https://t.co/s57NAEKMzq https://t.co/y52zVtiImR
Victoria's Secret swapped the angels for wokeness and Megan Rapinoe, it backfired. Now they are ditching prioritizing wokeness over 'sexiness' after sales drop. https://t.co/f5POozUxmA https://t.co/2vtQYS5Zmd
Victoria’s Secret intends to ditch its new woke shell and go back to “sexiness.” Hmm what’s that phrase again? Go woke, go broke? Oh yes that’s it. https://t.co/387nGRhUwX
Another company that put Megan Rapinoe at the center of its marketing is failing … miserably. You can add Victoria’s Secret to that list. https://t.co/f5POozV5c8
👍Victoria's Secret ditches prioritizing wokeness over 'sexiness' after sales drop
Victoria’s Secret has a new kind of “all inclusive” runway show that caught many off guard… https://t.co/MmxGZsYdJ1