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Lingerie chain Victoria's Secret is reportedly abandoning its woke, feminist makeover in favor of prioritizing sex appeal after experiencing a sales drop. The company had spent the past two years overhauling its hyper-sexualized image to regain cultural relevance and attract young consumers. However, the rebrand did not translate into business success, with projected revenue for 2023 being 5% lower than the previous year. Victoria's Secret's decision to return to its sexy roots comes after other companies, such as Intimissimi, also faced revenue declines after embracing woke marketing strategies.
Victoria's Secret launches intimate apparel collection designed for women with disabilities https://t.co/XhwQjZR6AS https://t.co/slr3qsjHuc
Victoria’s Secret ditches woke branding after sales tank 📉 https://t.co/NEtIpSrYRu
Victoria's Secret, for the first time, has introduced a collection of bras and panties specifically designed to meet the needs of women with disabilities. https://t.co/TEWf48vgDH
Victoria's Secret has seen sales plummet after its disastrous woke makeover. Freya India is not surprised the company is doing a U-turn. Its embrace of feminism was only ever about boosting profits. https://t.co/Jma01dfcH9
TPM's Ari Hoffman on @thehoffather on Victoria's Secret bringing sexy back after an "inclusive" rebrand saw sales slump: "You move away from your thing to have dudes wandering around in lingerie, people aren't going to want to buy it anymore ... I can't understand why." https://t.co/RTvxMy8qrl
Victoria's Secret is set to ditch its 'inclusive' rebrand and return to its sexy roots following a £1.1 billion drop in revenue since 2020 – the latest victim of 'go woke, go broke'. https://t.co/knqEy5eVhq
Jennifer Lopez still has it, and just to prove it, she stripped down to model some lingerie for a recent brand collaboration Read: https://t.co/mRnr8GbAg8 https://t.co/geNMh65f3Q
Jennifer Lopez on Designing Her Intimissimi Collection and Picking Lingerie for Ben Affleck Dates https://t.co/LlVYNvtd0C
Jennifer Lopez still has it, and just to prove it, she stripped down to model some lingerie for a recent brand collaboration Read: https://t.co/mRnr8GbAg8 https://t.co/5KMufPNJ3F
Jennifer Lopez on Designing Her Intimissimi Collection and Picking Lingerie for Ben Affleck Dates https://t.co/sGTZ2jZsX6
Victoria’s Secret is looking to return to the "sexiness" the company was known for following a sales slump after the company moved towards inclusive marketing https://t.co/dfRZEbbKRf
Jennifer Lopez, 54, looks sensational as she poses VERY provocatively in green lingerie https://t.co/Ek2aDyOF71 https://t.co/1WpyIhZiat
Go woke, go broke! Victoria's Secret ditched its catwalk shows amid falling sales and a series of scandals - but it's now forced to bring sexy back after women decided they don't want a side of feminism with their frilly knickers https://t.co/ADMhmZCAcp https://t.co/fHlsDmEt8i
Victoria's Secret going back to 'sexiness' after woke push saw sales PLUMMET https://t.co/O7YPfpeXao https://t.co/gK6VYjXb1s
Jennifer Lopez still has it, and just to prove it, she stripped down to model some lingerie for a recent brand collaboration Read: https://t.co/mRnr8GbAg8 https://t.co/sSEwx2QKkX
Jennifer Lopez Sizzles in New Lingerie Campaign for Intimissimi (via @toofab) https://t.co/vw70nH4jJw https://t.co/vw70nH4jJw
Victoria’s Secret chose to prioritize ‘body positivity’ over objective beauty standards and is now going broke. https://t.co/8aGYF2YxzG
FWIW, I predicted the death of sexy wouldn't end well for Victoria's Secret in 2019. They used to sell a fantasy, a promise that if you're bold enough to buys a fuchsia push-up bra you too could be an Angel. Nobody wants lingerie to be average. https://t.co/PBoJlG7FBr
Victoria’s Secret brings sexy back after plumpy rebrand brings sales slump https://t.co/kj6D52mYNq https://t.co/kj6D52mYNq
Turns out trying to sell women bras modeled by men doesn't result in a sales boon. Victoria's Secret brings sexy back after 'inclusive' rebrand brings sales slump https://t.co/KWRqAuSlGC
Victoria’s Secret brings sexy back after "inclusive" rebrand brings sales slump https://t.co/VBlKhdbitk
VICTORIA’S SECRET DROPS FEMINIST MAKEOVER AFTER SALES SLUMP (Telegraph) Executives now plan to prioritise sex appeal over female empowerment in its marketing (article in first reply below) https://t.co/NcRT5j7z4A
Victoria's Secret going back to 'sexiness' after woke push saw sales PLUMMET https://t.co/wVxK0U1oFe https://t.co/6CQIh3i2mS
Victoria Secret’s sales tanked right after they hired this angry , man-hating lesbian… https://t.co/sgGObURoIa
Victoria’s Secret says it will no longer prioritizing "wokeness over sexiness" after sales drop, per NYP.
😳CNN - The radical transformation of Victoria’s Secret is over. The American lingerie chain has spent the last two years overhauling its hyper-sexualized image in a bid to regain cultural relevance and win back young consumers. … There were some successes, including a… https://t.co/4KJQWHzyGL https://t.co/Of5MwSPJ7F
GET WOKE, GO BROKE: Victoria’s Secret Going Back to Basics After Sales Plummet With Woke Ad Campaign Featuring Megan Rapinoe via @gatewaypundit https://t.co/IeFK72HwOo
Victoria's Secret Ditches 'Wokeness'; Wants To Make Sexy Great Again https://t.co/jj31SIz9zY
Jennifer Lopez stuns in new photo. https://t.co/rMVngOox9a
Victoria's Secret Announces it's Bringing 'Sexiness' Back, Since the Rebrand Featuring 'Changemakers' Was Not 'Enough to Carry the Day' https://t.co/s57NAEKMzq https://t.co/vH1uwVdwi1
Victoria’s Secret got rid of all that was sexy; they replaced runway shows, pretty models, & lingerie w/ + size clothes, men pretending to be woman, and woman w/ long leg hair. Sales plummeted - worse that before. Now they’re reverting back. But they already damaged their brand
Jennifer Lopez on Designing Her Intimissimi Collection and Picking Lingerie for Ben Affleck Dates https://t.co/TtJKaG3ZUN
Victoria’s Secret is going back to hot models after sales tanked on fat chicks, Megan Rapinoe and dudes pretending to be chicks in lingerie. Woke business fails. Again: https://t.co/aPHZV9y503
The women’s lingerie company took such a revenue hit from its “inclusive” new direction that they’re strongly pivoting away from it. The Fox Business report stated “[Victoria’s Secret’s] projected revenue for 2023 is $6.2 billion, which is 5% lower than it was last year, and… https://t.co/me5xSjWMVC https://t.co/ilS3qryzZo
Jennifer Lopez Strips Down for Stunning Lingerie Campaign — See the Drool-Worthy Photos https://t.co/J81oLNsRDm Click the image for details:
Victoria’s Secret ditching woke feminism after sales tank… https://t.co/A2c5Jpf8cL
Victoria’s Secret is reportedly done with prioritizing "wokeness" over "sexiness" after sales drop https://t.co/xXXEzMUUud
Victoria's Secret Announces it's Bringing 'Sexiness' Back, Since the Rebrand Featuring 'Changemakers' Was Not 'Enough to Carry the Day' https://t.co/s57NAEKMzq https://t.co/y52zVtiImR
Victoria’s Secret ditches prioritizing wokeness over ‘sexiness’ after sales drop https://t.co/BaX1hTas6o https://t.co/oYDVqhFGLM
Victoria's Secret swapped the angels for wokeness and Megan Rapinoe, it backfired. Now they are ditching prioritizing wokeness over 'sexiness' after sales drop. https://t.co/f5POozUxmA https://t.co/2vtQYS5Zmd
Victoria’s Secret bet on Megan Rapinoe, trans models and fat chicks to sell lingerie. Turns out it was a total woke disaster, sales collapsed, and now they are going back to hot chicks. https://t.co/GY8d2Blca3
Victoria’s Secret intends to ditch its new woke shell and go back to “sexiness.” Hmm what’s that phrase again? Go woke, go broke? Oh yes that’s it. https://t.co/387nGRhUwX
"Lingerie chain Victoria’s Secret is reportedly ditching its woke, feminist makeover of recent years as it hasn’t translated to business success." $VSCO https://t.co/E2qmRmVjhy
Another company that put Megan Rapinoe at the center of its marketing is failing … miserably. You can add Victoria’s Secret to that list. https://t.co/f5POozV5c8
VICTORIA'S SECRET DITCHES PRIORITIZING WOKENESS OVER 'SEXINESS' AFTER SALES DROP (Fox Business) (full article below in first reply) Lingerie chain Victoria’s Secret is reportedly ditching its woke, feminist makeover of recent years as it hasn’t translated to business success. https://t.co/ylO4wkDyUi
👍Victoria's Secret ditches prioritizing wokeness over 'sexiness' after sales drop