A licensing dispute between Universal Music Group (UMG) and TikTok has led to UMG pulling its artists' music catalog from the platform, impacting major artists like Taylor Swift and Drake. This has significantly affected TikTok content creators, with some considering a move to Instagram and YouTube. Users have expressed frustration over the loss of their favorite music, while underground artists like Lil Nas X see it as an opportunity. Gracie Abrams and Jack Antonoff have publicly commented on the situation, hoping for a resolution. The absence of popular music has also influenced viral trends, with users creating a dance craze to a silly jingle. Despite the challenges, industry insiders predict a possible reconciliation between TikTok and UMG.
TikTok users were quick to mock the disappearance of music from the platform. https://t.co/aGAXq58BEU https://t.co/ALeZrYxrf9
Universal VS. TikTok: The Showdown No One Should Have Wanted (@Saxonius @volumecontrol10 - @M4Npodcast) https://t.co/5rjUSF1Bhb
Breakingviews - TikTok and Universal will stage reunion tour soon https://t.co/JyNjeNBRnK https://t.co/JyNjeNBRnK
From Breakingviews - Breakingviews - TikTok and Universal will stage reunion tour soon https://t.co/DdvJm8sDsV https://t.co/DdvJm8sDsV
What's next for artists after TikTok? 📲 With UMG pulling music off of TikTok, we asked artists at the #Grammys how they think everyone will promote music next... https://t.co/mjXI2rprtZ
Universal Music’s War on TikTok: Behind the Battle Plan https://t.co/GVsmyjtVSi
Why did Universal Music leave TikTok? How might this affect musicians? @sisario explains. https://t.co/9iXgGysNJU
UMG has pulled its music from TikTok. But every time a crackdown like this occurs it leads to more piracy—and more hoops for smaller artists to jump through. https://t.co/x8iRvnDH3o
TikTok’s Latest Unexpected Dance Craze Is To A Silly Jingle — After Songs By Taylor Swift And More Disappear From The Platform https://t.co/HUzt8ZTE4b https://t.co/l2jkCl972j
TikTok’s fallout with Universal Music Group is ruining viral trends and thirsty fancams https://t.co/JI4koIxKR5
Jack Antonoff Weighs in on Universal TikTok Music Removal: "We Should Have Known" https://t.co/xVSjLFgrkc
A look at UMG's TikTok retreat, stemming from issues like low payouts and a lack of assurances on fighting deepfakes, and TikTok's role in the music industry (@lucas_shaw / Bloomberg) https://t.co/Ro8VFT8YFT 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/owePvH3mui
Gracie Abrams, who is signed to Universal-owned Interscope Records, weighs in on UMG’s decision to pull its music from TikTok: “I hope that they come to an agreement soon so that fans of music can have the music they want on the platform.” https://t.co/b1YQ1v7ILF https://t.co/uf7NVtTL2f
TikTok users are encountering a platform stripped of music by many of their favorite artists. The dominant feeling is frustration: What was the point of TikTok without one’s favorite melodies? https://t.co/Dle6yu68qN
In the contract dispute between UMG and TikTok, it’s lesser-known artists who will suffer the most, argues @jewelwickershow https://t.co/OxgvlHfaBC
What Removing Taylor Swift, Drake And More Means For TikTok—And Users https://t.co/SPime8gTNK
Vocal #TikTok users navigate a quieter app Because of a licensing rift, TikTok has deleted music by @UMG artists including @taylorswift13, Drake and others, from its library and muted previously published videos with those songs. https://t.co/rr2DgAuT5U
TikTok in Shambles Now That Videos Can’t Use Popular Music https://t.co/OvLFnvNVj1
Lil Nas X on UMG pulling its artists’ music catalog from TikTok: “me being happy us underground artists finally have a chance on tiktok now that all those big name artists are gone” https://t.co/qHcQHuYMfg
"It’s definitely made my account take a massive hit." Content creators say they are considering the merits of Instagram and YouTube after a licensing battle led TikTok to pull songs by artists with Universal Music Group. https://t.co/XcAxTo0XQ6