TikTok has launched an interactive in-app experience to celebrate Taylor Swift's Eras Tour. The feature allows users to participate in an 11-week scavenger hunt, complete Swift-themed challenges, and collect digital friendship beads. Users can also add digital profile frames and create in-app friendship bracelets, with prizes for those who complete the tasks. Additionally, to commemorate the tour, London's Evening Standard will feature a re-imagined version of the London Tube map, with each line named after a Taylor Swift album and stations named after her songs. London Mayor Sadiq Khan was pictured at a new mural at Wembley Park.
With its 11-week 'Eras Tour' scavenger hunt, TikTok wants to be the go-to platform for Swifties https://t.co/FAOcqaTGcs
A guide to Taylor Swift's favorite London locations https://t.co/0Ykwi1XG01
TikTok unveils interactive Taylor Swift feature ahead of London Eras Tour shows https://t.co/KJC99wgPkl
All the places Taylor Swift's entourage visited on their one day in Wales https://t.co/6MdBoEeRIl https://t.co/ZIbsjB6OQ9
Swifties Can Collect Digital Friendship Beads in New Taylor Swift TikTok Eras Tour Interactive Experience https://t.co/HOgKhpa0Tb
TikTok has built an entire in-app experience to celebrate Taylor Swift’s Eras Tour, offering users the opportunity to add digital profile frames and create their own in-app friendship bracelets by completing Swift-themed challenges. https://t.co/2DwFcpCuqt
TikTok launches an in-app experience to celebrate Taylor Swift's Eras Tour, giving prizes to users who complete 11 weeks of tasks, following Instagram in April (@taylorlorenz / Washington Post) https://t.co/HWEQKJ2qKC https://t.co/MeDghgowtq
.@tiktok_uk announce new @taylorswift13 in-app experience to celebrate ‘Eras’ tour https://t.co/Hi1nURinSd
London (Taylor’s version): Tmoro’s @EveningStandard will include “re-imagined” version of the London Tube map with each line named after an album, stations named after songs and gemstones marking key locations. @SadiqKhan is pictured at a new mural at Wembley Park https://t.co/bv4PFCZkX8