Ariana Grande's track 'the boy is mine' has seen a resurgence in popularity, re-entering the top 50 on both global and U.S. Spotify charts with 2.11M and 672k streams, respectively. This comes as Grande has been actively promoting her new 'r.e.m. beauty' product, using the song's audio in promotional materials. The promotion has been well-received, with Grande being praised for her stunning appearances in support of r.e.m. beauty.
Ariana Grande stuns for r.e.m. beauty. https://t.co/hlnPKvVlE2
Ariana Grande looks stunning for r.e.m. beauty. https://t.co/EWkIzdHmzo
Ariana Grande looks ethereal for r.e.m. beauty. https://t.co/BkDqTuLSuA
Ariana Grande uses “the boy is mine” audio while promoting new ‘r.e.m. beauty’ product. https://t.co/INO0R6ox0P
“the boy is mine” by Ariana Grande re-enters the top 50 on both global and U.S. Spotify with 2.11M and 672k streams, respectively. https://t.co/eN2f0idka8