Taylor Swift is making a splash in her rookie NFL season, impacting Super Bowl 58 with heightened interest and sports betting, as well as featuring in emotional commercials. Her relationship with Kansas City Chiefs' Travis Kelce has been likened to a modern Ross and Rachel, capturing hearts worldwide. A Cetaphil Super Bowl commercial has highlighted the 'Taylor Swift Effect' on father-daughter relationships. As the Chiefs gear up for the game, Swift has wrapped up her Tokyo Eras Tour concerts and is undertaking a 9,000-mile journey to Las Vegas, hoping to make it in time for her 13th Chiefs game, her lucky number. Over 5,000 people tracked her flight, labeled 'The Football Era.' Kelce has paid for a $1 million suite for their families to watch the game together. Swift's presence is not only expected to boost viewership but also betting, with DraftKings and FanDuel set for record activity.
Taylor Swift's mad dash to Las Vegas in time for the Super Bowl is almost complete, as the pop star's private jet landed at Los Angeles International Airport Saturday afternoon following a flight from Japan. https://t.co/xrWsuhsFcp
Taylor Swift Has Landed at LAX Airport to Go Support Travis Kelce at the Super Bowl https://t.co/QY4t4V03bA
Taylor Swift has thanked fans for their support at her Japan concerts ahead of an expected appearance at the Super Bowl in the US ✍: @CharlotteAKMac https://t.co/yPL6V6vL30
The 49ers are playing Taylor Swift’s Boyfriend (Travis Kelce) and Swift’s fans are celebrating accordingly. (With friendship bracelets and “Gaylor Guac.”) Here’s a look at a few Swiftie Super Bowl parties happening today. https://t.co/qVNjIOk42C
2024 Super Bowl: Taylor Swift reportedly arrives back in U.S. to attend game https://t.co/tuGnP1BnVw https://t.co/mLAkdImiJl
Super Bowl set to be most watched ever as Taylor Swift gives NFL £263MILLION boost with Travis Kelce romance https://t.co/azkEapY7ny https://t.co/azkEapY7ny
Will Taylor Swift fly to Las Vegas from L.A. for the Super Bowl? There's 1 issue with that https://t.co/XiM8MZ1vtH https://t.co/OS0A6J8ZPJ
Taylor Swift will in fact be at the Super Bowl in Las Vegas to support Travis Kelce, Gracie Hunt, the daughter of the owner of the Kansas City Chiefs, confirmed to https://t.co/ovGSqDMSnG. https://t.co/cTlgbwHTtO
How Taylor Swift’s lucky number 13 connects her to Travis Kelce and the Super Bowl https://t.co/Dz2eOLaeDY
Cetaphil is bringing a sentimental touch by showcasing how fathers and daughters have found a shared interest in football amid Taylor Swift and Travis Kelce's romance. https://t.co/qx7RtbaU2b
Taylor Swift has touched down in Las Vegas to watch her boyfriend Travis Kelce play for the Kansas City Chiefs in tomorrow's Superbowl. Australian punter mitch Wishnowsky hopes to become the first Aussie to win American sport's biggest prize. @MyleeHogan #7NEWS https://t.co/nNXv7fsUTK
Taylor Swift's Las Vegas Super Bowl visit is 'a win-win for everybody': celebrity chef https://t.co/WXci17tNT3
Taylor Swift thanks fans for 'wonderful' four shows at Tokyo Dome https://t.co/vVVALIfZK2 https://t.co/lyVAFQDSHi
Taylor Swift, Travis Kelce romance reminiscent of Marilyn Monroe, Joe DiMaggio love story https://t.co/xofsFYJlSi
Travis Kelce's barber says 'determined' Taylor Swift will be at Super Bowl as her jet lands in US https://t.co/xlJHj5NadJ https://t.co/r7FPaJ8l2V
Taylor Swift lands in Los Angeles ahead of Super Bowl 2024 after long travel day https://t.co/T5GxFA39zK https://t.co/SwYqnc9FfO
Taylor Swift Reaches LAX in Journey from Tokyo to Super Bowl, Online Sleuths Say. Will She Make It? https://t.co/YXhnQKR90B
Taylor Swift reaches LAX in journey from Tokyo to Super Bowl, online sleuths say https://t.co/iMFQJeFuZ5 https://t.co/xBu7nFy0zV
Taylor Swift has touched down in Sin City with the Super Bowl less than 24 hours away. @LaurenTomasi #9News https://t.co/OSBYXWzr2g
Taylor Swift’s plane is believed to have landed in Los Angeles. https://t.co/EBpwIyCPZw
Taylor Swift is expected to watch the Super Bowl in one of the top-tier suites at Allegiant Stadium in Las Vegas. Here’s what they’ll be serving: https://t.co/veJsUxCqNI
Taylor Swift will in fact be at the Super Bowl in Las Vegas to support Travis Kelce, Gracie Hunt, the daughter of the owner of the Kansas City Chiefs, confirmed to People. https://t.co/gtGS6obt9Q
The ad showcases how Taylor Swift's relationship with Kansas City Chiefs' tight end Travis Kelce has united fathers and daughters this football season. https://t.co/RsfQDCd1wi
Will she make it in time? Intrepid flight trackers online seem to think so. On social media, fans of Taylor Swift and aviation journalists believe they've identified Swift's private jet, labeled “The Football Era." https://t.co/Fg5OWkvHyi
Taylor Swift lands in US ahead of Travis Kelce’s Super Bowl showing https://t.co/yJOs02Q2Ql
Taylor Swift and Travis Kelce's romance inspired emotional Cetaphil Super Bowl ad https://t.co/jRC3Yf8Ag6
Taylor Swifts Lands At LAX Ahead Of Super Bowl LVIII To Cheer On Travis Kelce & Kansas City Chiefs https://t.co/rvhN5NIyUY
Taylor Swift and Travis Kelce 'will spend some private time together' following Super Bowl after being apart for a couple of weeks... but the tight end 'is still determined to let go' in Las Vegas if the Chiefs win https://t.co/aOaYpUUXUo https://t.co/rEOQE8Atmn
WILL SHE MAKE IT? On social media, fans of Taylor Swift and aviation journalists believe they’ve located Swift’s private jet, labeled “The Football Era,” on its way to Los Angeles’ LAX airport. Her transportation plans onward have yet to be revealed. https://t.co/Z7CeQTfODm
🚨#BREAKING: Taylor Swift has just landed in LAX California after returning from her show in Japan, ahead of schedule for tomorrow's Super Bowl https://t.co/7AglEy3PvD
Taylor Swift touches down in Los Angeles after completing mad nine-hour dash from Tokyo Eras Tour show... and pop superstar is set to make it to Vegas in time to watch Travis Kelce in the Super Bowl! https://t.co/bKtRCYZUEo https://t.co/V014IjxVfb
Has Taylor Swift landed in LA? A private jet making the trip —nicknamed "The Football Era" — has officially landed in Los Angeles from Japan. Live coverage ⤵️ https://t.co/WWGszeRAL5
Taylor Swift’s impact on full display during emotional Super Bowl 2024 Cetaphil commercial https://t.co/4T4eWWlo72 https://t.co/BjpCqNiYkp
Cetaphil Super Bowl Ad Uses Taylor Swift Imagery https://t.co/JAMiYsVhu7
Taylor Swift boarded a plane home to the US after her last Japanese concert, just days before her Aussie tour is due to begin. https://t.co/wt23bxFGDn
It Looks a Lot Like Taylor Swift Had Two Private Jets for Her Super Bowl Flight https://t.co/lUjcmPuXD2 https://t.co/C4wVzJF1w1
One of Super Bowl LVIII's many storylines is nearing its peak, as global pop star Taylor Swift has reportedly left Tokyo to embark on a 9,000-mile journey to Las Vegas. https://t.co/0jLsC1MfYX https://t.co/NAEyVaCg7R
Taylor Swift Not Landing in Las Vegas After Tokyo, Here's Likely Why | Click to read more 👇 https://t.co/NwJ5PAl2CV
Taylor Swift is en route to Super Bowl and should make it with time to spare https://t.co/XRNow66cA1
Taylor Swift is racing time in private jet trip from Japan to Las Vegas Reporting by @AP https://t.co/6IajF0mMQV #FlaPol https://t.co/UIxdjwsDxL
Taylor Swift appears to be en route to Super Bowl LVIII. https://t.co/UF8p82US71
Taylor Swift is on her way. Related: The skies over Las Vegas are a smidge busy. https://t.co/2GwvEg03Pw https://t.co/uRRmiCUIMp
Safe to say NFL fans in Vegas are excited for Taylor Swift's arrival. 😅🛬 (🎥: @FOS) https://t.co/dAArbcFV78
Amid all of Sunday's football drama, there's a big question: Will Taylor Swift make it to the Super Bowl from Tokyo in time? https://t.co/ODXIAJhanA
People are crying over this Taylor Swift-inspired Super Bowl 2024 commercial from Cetaphil https://t.co/SkjcFpni9W https://t.co/YskIsrgl7O
Taylor Swift is officially en route to Super Bowl LVIII after finishing her fourth and final concert at the Tokyo Dome. She’s now crossing nine time zones in her direct flight to Las Vegas, expecting to make it in time to cheer on Travis Kelce. https://t.co/XdbK6HPwug
🗣️ 'I guess it has impacted your life a little bit!' 🤔 Is Taylor Swift good for the NFL? #SuperBowl https://t.co/2NWvudm9y1
Taylor Swift's private jet to Super Bowl from Tokyo listed as ‘The Football Era' on Flight Tracker https://t.co/m3way0sxpv
Is Taylor Swift actually increasing NFL ratings? https://t.co/3mkqpSgVqg
Taylor Swift walked offstage Saturday night and opened a 35-hour-plus window that would allow her to travel from Tokyo to the Super Bowl in Nevada, more than 5,500 miles away. https://t.co/yMOp0YjDZa
Taylor Swift is currently on a 12-hour flight from Japan to Las Vegas to get to the Super Bowl. So, we pretended we were picking her up from the airport to see how people would react. https://t.co/h2UDJjGq78
Taylor Swift sweetly pays homage to boyfriend Travis Kelce by performing track that famously sparked their love story ahead of mad dash to Super Bowl https://t.co/2127lU3B0v https://t.co/0riZ7org4E
🚨 Taylor Swift is ALLEGEDLY EN ROUTE to the SUPER BOWL 🚨 https://t.co/my4AfXB72V
Taylor Swift Departs Japan for Super Bowl, but Where Will She Park? Tap the photo for everything we know about Swift's trip back in time to Las Vegas, as well as how a royal appearance might overshadow America's most-watched couple. https://t.co/HP8ribCp3b
“We're all gonna go on a great adventure." Taylor Swift is en route to Las Vegas for the Super Bowl https://t.co/ciXjlc7bhV
With Taylor Swift’s final show in Tokyo coming to an end on Saturday, all that’s left to do is run. The superstar was rushed to Haneda Airport where her private jet waited for her. She will now have to make her way more than 5,000 miles to Las Vegas. https://t.co/SdnSnPxR1n
Taylor Swift begins dash back from Tokyo to make boyfriend's Super Bowl game Read more ⬇️ https://t.co/cY7QKl74Ps
Taylor Swift fans thankful Super Bowl didn't affect Tokyo concerts https://t.co/oFy9PUcfr4 https://t.co/CJfpDvpgFU
She's On The Way: Taylor Swift Flying To Super Bowl To Watch Travis Kelce's Big Day https://t.co/SV6puYiPrT
Here’s How Much People Are Betting on the Super Bowl. Thank the ‘Taylor Swift Effect.’ https://t.co/AxAMtyVPEp
Here she is? This is the only TRACKED flight from Tokyo to the United States that took off soon after Taylor Swift’s concert ended. Scheduled to land in Los Angeles at 3:50pm. No private flights yet planned from LAX to LAS today. https://t.co/QiqhmLSl7X https://t.co/Cn46MKgCku
Report: There were two planes for Taylor Swift in Tokyo just in case one broke down. https://t.co/dWRUtcXh5w
Taylor Swift expected to make epic journey from Tokyo to the Super Bowl. Will she make it in time? https://t.co/ZKy7h16mpF via @reviewjournal
Travis Kelce paid for the #SuperBowl suite for Taylor Swift, her family and his family, TMZ reports. The suite reportedly costs more than $1 MILLION. https://t.co/v6jZUnVkzB
Over 5,000 people are tracking Taylor Swift's flight from Tokyo to the Super Bowl right now — the #1 trending flight worldwide. The operator (VistaJet) had two planes ready to go in case of an issue with the first, and they even labeled the flight "The Football Era."
Taylor Swift Will Reportedly Be in a Suite With Her and Travis Kelce’s Families at Super Bowl https://t.co/mFjpDCRNtE
Travis Kelce-Taylor Swift romance could make Super Bowl more vulnerable, security officials say https://t.co/6Lp09vhsET
Is Taylor Swift's plane on its way to the Super Bowl from Tokyo? Plane trackers think they've found it https://t.co/o1kFQ0DAGB https://t.co/ID4h9fabZJ
Fans from across the continent flock to Japan to see Taylor Swift's Eras Tour, while fans at home anxiously await her return to the U.S., hopefully in time to watch her boyfriend, Travis Kelce, in the Super Bowl on Sunday. https://t.co/zk9f941brf
Taylor Swift having big impact on sports betting for Super Bowl LVIII https://t.co/MyO5R7GerV
Travis Kelce covering Super Bowl suite tab for his and Taylor Swift’s families to sit together https://t.co/DJ6qxMQeh7 https://t.co/Qd2vXPOzx3
Tracking Taylor: All eyes are on Taylor Swift who wrapped up her last show in Tokyo and is expected to fly to Las Vegas for the Super Bowl. https://t.co/WVo239hLnc
Travis Kelce footing hefty Super Bowl suite bill for his and Taylor Swift’s family https://t.co/wlGSAAQJhC https://t.co/lkLfMMRzXA
DraftKings and FanDuel are set to be the big Super Bowl winners amid record betting activity fueled by Taylor Swift https://t.co/7mwnnj3Le1
Taylor Swift 'rushes straight from Tokyo Eras show to her private jet to go to Las Vegas' https://t.co/ChQyvPfkPu https://t.co/264sY5ctrf
Taylor Swift could make it from Tokyo to the Super Bowl. Parking her private jet could be tricky. https://t.co/YU4S8M8093
Taylor Swift Effect On Super Bowl Ads: Limelight On Women-Focused Products https://t.co/tvV3xbsqnx https://t.co/LU4jeQeSZQ
Taylor Swift prepares for an epic journey to the Super Bowl. Will she make it? https://t.co/HqDJp0Wcam
Taylor Swift Prepares for an Epic Journey to the Super Bowl. Will She Make it? https://t.co/RXuwfJXbwg https://t.co/8jLPFDWQBW
The Super Bowl is taking place this weekend, and in case you haven’t heard, it’s going to be Taylor Swift’s boyfriend’s team, the Kansas City Chiefs, versus … someone else. READ MORE: https://t.co/81mMrjSZwa
Taylor Swift & Travis Kelce's Families Sitting in Suite Together, He Paid | Click to read more 👇 https://t.co/wDnKtK0ogo
Andy Reid gives heartfelt relationship advice to Travis Kelce and Taylor Swift https://t.co/Io9GQRVdza
Cetaphil releases Taylor Swift-inspired Super Bowl advert, showing emotional moment a father and daughter bond over the popstar's NFL effect this season, making fans 'tear up' https://t.co/6uJhO3WBKU https://t.co/LCg6ACjvKs
Taylor Swift owned the NFL this year, even the Super Bowl ads https://t.co/uAbJHk2HME
What is Taylor Swift's flight time from Tokyo to Las Vegas for the Super Bowl? https://t.co/zd8ki1heRX via @USATODAY
Cetaphil’s Super Bowl commercial on the Taylor Swift Effect: https://t.co/iQisdXBtoA
Taylor Swift Saves Father-Daughter Relationships in Cetaphil's Sentimental Super Bowl Commercial https://t.co/TXsqVMzpGQ
Taylor Swift mania is taking over the Super Bowl https://t.co/jsHFLFUe7e https://t.co/y8HQ4HfZWa
Will Taylor Swift be able to park a private jet for Super Bowl? Vegas airports are full https://t.co/qhDCw4QVlg
The "Taylor Swift Effect" explored in Super Bowl commercial about… moisturizer? https://t.co/ycws4shEvm https://t.co/lHQ8IsU7Lf
A Taylor Swift love story: How pop icon is bringing a new, young audience to the NFL ⤵️ https://t.co/l8WnlfrbNH
People are crying over this Taylor Swift-inspired SB ad from Cetaphil https://t.co/O3cWc2vxTX https://t.co/M3dYmmCdBv
🚨| New Super Bowl commercial surrounding the Taylor Swift effect! https://t.co/kNZaNpjbrs
Taylor Swift and Kylie Kelce pose together in never-before-seen photo from Chiefs vs Bills game https://t.co/PBQ96KptRM https://t.co/DUDVVSJS4W
Cetaphil’s super bowl commercial about the taylor swift effect is actually so sweet 🥹 https://t.co/tXJ7XuOmR0
Excellent piece on the brand power of #Chiefs Travis Kelce, a Cleveland Heights native, and Taylor Swift: https://t.co/EBrCabcKbp
Taylor Swift looks glamorous as she poses up with Kylie Kelce in never-before-seen snaps from Travis Kelce's January Chiefs game https://t.co/J3Bfu7ZAU5 https://t.co/6lH6gXJTYM
Taylor Swift’s arrival on the football stage has led to countless stories of football-loving parents bonding with their Swiftie kids. "I feel like I’m hooked now." @charlottecrrll on how Swift has introduced the game to a new and younger audience ⤵️ https://t.co/t6n3PnWucV
Taylor Swift looks glamorous as she poses up with Kylie Kelce in never-before-seen snaps https://t.co/CZJvBAdm8M https://t.co/Sm5z3WEODq
Taylor Swift will lead to more betting on the Super Bowl with one sportsbook benefiting in particular https://t.co/Uuhqy2TGbc
If Kansas City Chiefs win Super Bowl 58, will Taylor Swift, Travis Kelce go to Disney World? https://t.co/K5tMg3bNHV
Taylor Swift has made the Super Bowl in her rookie NFL season as Travis Kelce and the Chiefs bid to end a year like no other with glory - and if she makes it to Vegas, it'll be her 13th Kansas City game - her lucky number! https://t.co/MiJ2U8hlQ5 https://t.co/1lEvfHMDcS
Ross and Rachel for the TikTok age: how Taylor Swift and Travis Kelce’s romance captured the world https://t.co/y2Zhm7nbgB
How Taylor Swift has impacted interest in the Super Bowl https://t.co/QNri9eCrU5
Taylor Swift had her win, and now, it’s Travis Kelce’s turn. Here’s what Swifties need to know about the Super Bowl ahead of the Kansas City Chiefs’ appearance. https://t.co/wgqbx0MHHL