Taylor Swift's association with the NFL has boosted the league's brand value by over $122 million in a few months, reports say. Celebrities like Chris Olsen and Gracie Abrams, featured in 'Variety On the Carpet' presented by @DIRECTV, have speculated on Swift's Super Bowl attendance. A @sfchronicle article suggests her influence has made the Super Bowl an even bigger deal. The NFL has seen a major infusion in viewership, ad spend, and sponsorship deals, partly attributed to Swift.
Will Taylor Swift RUIN the Super Bowl? https://t.co/o0Kgj9FlbE
The NFL didn’t need Taylor Swift's help. But across viewership, ad spend and sponsorship deals, she’s provided a major infusion. Read more ⬇️ https://t.co/wT4jOx18v5 https://t.co/rlJGgWS9v6
From @annkillion Taylor Swift is making the Super Bowl an even bigger deal. Will the NFL embrace it? https://t.co/tpstqRPewj via @sfchronicle
Taylor Swift will decide the winner of the Superbowl and the Election 😂😂😂 https://t.co/db3ZwfCMlZ
"The fighting taylor swifts will win the super bowl" https://t.co/jTMie96NCX
"The fighting taylor swift will win the super bowl" https://t.co/y1qcUlEXcm
Will Taylor Swift be at the Super Bowl? Gracie Abrams weighs in. | Variety On the Carpet presented by @DIRECTV https://t.co/b1YQ1v7ILF https://t.co/3BKN4b9YbT
Will Taylor Swift make it to the Super Bowl in time? Chris Olsen weighs in. | Variety On the Carpet presented by @DIRECTV https://t.co/b1YQ1v7ILF https://t.co/t9gycO7EU7
Taylor Swift's association with the NFL has boosted the league's brand value by over $122 million in just a few months, a new report says. https://t.co/3i0DN6VOLc