Supercell's new battle royale game, Squad Busters, has quickly become the No. 1 most downloaded App Store app in 122 countries on launch day. The game is generating excitement with its features and organic user acquisition strategy, reminiscent of past successful game launches. Celebrities and influencers were involved in the game's launch, creating buzz around the release.
Gaming company Supercell cast celebrities and influencers as iconic characters from some of the biggest mobile games in history for the launch of its much-anticipated new game Squad Busters. https://t.co/giC0MCcKQF
First time I got a push notification from the App Store on a game drop, reminded me of when U2 airdropped their album to every iTunes user 😅 Super smart UA collab, congrats to @supercell on the launch! Sank way too many hours into clash back in the day… https://t.co/LlZNhUN6uh
1/3 My quick thoughts on Squad Busters as it busts to the top of the charts a day after release: Lots of excitement around the game + decent featuring (takeover for the top of the games tab... but no today card??) I'm guessing 95%+ organics right now, UA turned on later https://t.co/NBNNfOC9MZ
Supercell's Squad Busters the No. 1 most downloaded App Store app in 122 countries on launch day https://t.co/rk87ACSnI8 https://t.co/NuhcsvYRga
The latest battle royale from Supercell is here to make a name for itself https://t.co/2xAC9AYRsN
"Squad Busters is a love letter to Supercell IPs" https://t.co/37J2NK0ouU https://t.co/dzUEp2FDvG