Snoop Dogg's viral marketing stunt for Solo Stove, where he pretended to quit smoking, failed to generate sales for the company's smokeless fireplaces. This led to the replacement of Solo Stove's CEO. The campaign, despite garnering social media followers, did not translate into increased sales, highlighting the discrepancy between viral marketing success and actual business performance.
Snoop Dogg refused a $100m deal with OnlyFans as it would’ve involved him ‘pulling his thang out’ https://t.co/AG4Qx18jRV
Hello class, it’s time for Marketing 101: Snoop Dogg was recently part of a viral campaign in which he told the internet he was “Giving up smoke” This lead to people understandably believing that Snoop, synonymous with smoking cannabis, would be giving up the habit. Days… https://t.co/6cYESNqTRm
Snoop Dogg’s Smokeless Campaign Questions The Value Of Going Viral https://t.co/On160mXoEp
Last I’ll say about the Snoop Dogg Solo Stove thing: That was likely an INCREDIBLY EXPENSIVE celeb endorsement play. He was in content. They asked him to pull a huge stunt. If I was Snoop’s team, I would go for the jugular with $$$, and they probably got it.
We now know how one of the 2023’s greatest marketing stunts — the Solo Stove campaign involving Snoop Dogg “quitting smoke” — panned out, and the answer is poorly. Or, at least, not as well as it needed to keep the CEO from grabbing a life jacket and jumping ship. https://t.co/qvWSmIuLX7
A company that makes outdoor stoves' publicity stunt involving Snoop Dogg "quitting smoke" brought in a lot of social media followers. However, not a lot of them needed outdoor stoves, and now they've parted ways with their CEO. Read: https://t.co/TKSMHruT4H https://t.co/Tylt9EOAU4
When Snoop Dogg fooled everyone into thinking he was "giving up smoke," he cashed out. The brand that paid him did not. More: https://t.co/zQuCvX9Uty https://t.co/rtENdV1tDV
Turns out even a viral marketing stunt with Snoop won't always save the day • November - Snoop & Solo Stove announce collab • January - Solo Stove changes CEOs, citing marketing investments that failed to increase sales If you're gonna go down, might as well do it swinging https://t.co/UCfFydLFYW
Snoop Dogg cashed out with his "Giving up smoke" ad. The brand that paid him, however, did not. More: https://t.co/TQ7I1ySHKO https://t.co/w85lAERP1D
Snoop Dogg’s ‘"give up smoke" campaign backfires https://t.co/hyjGYFuyAL
Snoop Dogg 'Smokeless' Ad Flops, Company Boots CEO | Click to read more 👇 https://t.co/rOsDMrXzOy
Likes aint cash, and hype aint sales -The belief that anything going viral automatically equates to conversions is BS Its low IQ "clout marketing" that ignores business fundamentals https://t.co/wbXJhWUaGY
Snoop Dogg’s ‘smokeless’ advertisement backfired, company’s CEO removed due to poor sales. https://t.co/XYH4YIyPTj
The viral marketing stunt where Snoop Dogg pretended to quit smoking was a flop It did not lead to sales for the smokeless fireplaces, and the CEO has since been replaced https://t.co/hn23cqlDmx
Remember that viral Snoop Dogg smokeless fireplace social post? Yeah, it went viral. And Marketing Twitter loved it. It also didn't generate sales. And got their CEO fired. We call far too much marketing "brilliant" just because it's different. https://t.co/cfHnShDzNC https://t.co/HkxN64ZRQs