Snapchat is evolving its messaging features by introducing the Infinite Retention Mode, which will allow users to save their Direct Messages (DMs) indefinitely. This significant shift, first reported by Axios and @sarafischer, brings Snapchat closer to a pure-play messaging app, akin to iMessage. The announcement of this feature has sparked discussions on the platform's identity, as it moves away from its original ephemeral messaging model.
👻 Exclusive: Snapchat will allow users to save DMs https://t.co/01faQoLL78
Snapchat is testing Infinite Retention Mode, which lets users save their DMs indefinitely, bringing it closer to a pure-play messaging app like iMessage (@sarafischer / Axios) https://t.co/9gpOKUFVXb 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/o8h30KkztQ
My first thought was what even is Snapchat if ephemeral is gone But then I remember how my Snapchat Memories include some of my favorite photos + videos and that I have a bunch of saved DMs with @mcwm over the years… so yah I guess I’m all for Infinite Retention Model 👻 https://t.co/LYsheSx8Qr https://t.co/p0tQlLRceu
Exclusive: Snapchat will allow users to save DMs https://t.co/LdgqxTYSAZ
Apple won the iMessage PR fight with one simple announcement https://t.co/pejT35XyT6