SiriusXM Upsets Boomer Listeners with Classic Rock Channel Changes, Deep Tracks Moved

SiriusXM has made changes to its classic rock channel, Deep Tracks, which has upset its devoted Boomer listeners. The company's next-generation streaming application, aimed at enhancing engagement and consumer experience, has been launched as a $9.99-a-month Spotify challenger. CEO Jennifer Witz discussed the rollout of the new application. The changes have sparked discontent among the loyal followers of Deep Tracks, who are unhappy that the classic rock station has been moved up the dial. The move has led to dissatisfaction and resistance from some listeners, with calls for reconsideration from the public.