Roku has announced a series of strategic partnerships aimed at enhancing its streaming services and advertising capabilities. The company revealed collaborations with The Trade Desk, a leading independent demand-side platform, and iSpot, a notable entity in streaming audience measurement. Additionally, Roku has teamed up with NBCUniversal to create a dedicated Olympics streaming hub. These partnerships were disclosed during Roku's presentation at the NewFronts, where the company also introduced new video programming.
Roku partnership with The Trade Desk could speed up its international ambitions: Macquarie https://t.co/DhEZh1N8i1 https://t.co/M0dxx94KkJ
Top marketing visionaries from Amazon MGM Studios, Disney, AMC Networks, Paramount Streaming, Spotify and more joined Variety's Entertainment Marketing Summit presented by @Deloitte for a full day of conversations. Go inside the event here: https://t.co/bY2rIoyJdM https://t.co/o5fl3FclfH
Day two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities. https://t.co/q73DvDwPPo
Roku announced three blockbuster partnerships at its NewFronts presentation on Tuesday afternoon, as well as a slate of new video programming. https://t.co/WZrC6y2Lte
Roku Teams With NBCUniversal For Olympics Streaming Hub, Sets Measurement And Ad Pacts With iSpot And The Trade Desk https://t.co/jxPyDXO2HS
Happy #IABNewFronts week! Jam-packed edition of @AxiosPro with news from yesterday's presentations and much more: 📺 @VIZIO NewFront, amid pending @Walmart sale 🐝 @beehiiv raises $33M 👀 Exclusive: @Mod_Op_ acquires LAM Design 🐝 @Bumble relaunches https://t.co/e3IFxuDEJT
$ROKU & ISPOT ANNOUNCE STREAMING AUDIENCE MEASUREMENT
Roku is poised to underline a slew of industry trends with the announcement of The Trade Desk — the ad industry’s largest independent demand-side platform — as a key ad tech partner. https://t.co/lrqWJAdTGq
ROKU & TRADE DESK IN NEW DATA-DRIVEN TV STREAMING PARTNERSHIP $ROKU $TTD