Netflix is ramping up local production in Southeast Asia to boost its subscriber base in the populous region. The streaming giant showcased a slate of films and series from notable directors such as Joko Anwar, Kimo Stamboel, and Carlo Ledesma, including zombie films from Indonesia and the Philippines. This strategic move comes as US rivals like Disney+ and Amazon Prime are pulling back from the region. Netflix is leveraging its successful 'Squid Game' playbook to tap into the Southeast Asian market, which accounted for approximately 11% of its 2023 revenue.
Netflix ups local content in Indonesia, Thailand, Philippines https://t.co/TJSKSAeXil
Netflix’s nascent ad business is expected to pull in $1 billion in ad revenue in 2024, and it showed off the good at #CannesLions #ADWEEKatCannes https://t.co/ic65tf3hjD
Netflix ramps up local production in Southeast Asia to attract new subscribers as US rivals pull back; Asia Pacific accounted for just ~11% of its 2023 revenue (@soheefication / Bloomberg) https://t.co/nWuc3bVVa5 https://t.co/2NDt4BjdYB
Netflix is ramping up local production in Southeast Asia, aiming to boost its subscriber base in the region even as U.S. rivals are pulling back. https://t.co/IbhZSOWjSh
Zombie films from Indonesia and Philippines unveiled at Netflix’s Southeast Asia showcase https://t.co/2Jd831hBAQ
#Netflix is looking to gain subscribers in Southeast Asia, even while rivals #Disney+ and #AmazonPrime, are pulling out of the region.
Netflix uses ‘Squid Game’ playbook for untapped Southeast Asia 🎥📺🌏 https://t.co/L0gLwdvXsP
Netflix Showcases South East Asian Slate of Films and Series Including New Titles From Joko Anwar, Kimo Stamboel and Carlo Ledesma https://t.co/o3vfKPrqdT
Netflix is ramping up local production in Southeast Asia, aiming to boost its subscriber base in the populous region even as US rivals are pulling back https://t.co/rkU7Yd8PhM
Netflix Showcases South East Asian Slate of Films and Series Including New Titles From Joko ... https://t.co/XVLw4Ol8hT