Netflix has gone all in with the acquisition of Greg Jardin’s film 'It’s What’s Inside,' securing the rights following its premiere at the Sundance Film Festival 2024. The streaming giant purchased the film for $17 million, marking a record-setting sale for the festival. Despite the buzz, there's a debate over the film's genre, with it being marketed as a horror movie, a classification that some warn could lead to viewer disappointment.
Another Sundance, another record-setting sale. // Netflix Buys Sundance Film 'It's What's Inside' for $17 Million https://t.co/dj2HdqPJZR
Sundance Film Festival 2024: All Of Deadline's Movie Reviews https://t.co/bgtYnKNu5i
IT’S WHAT’S INSIDE is not a horror movie. You keep calling it that, you’re going to have a lot of disappointed Netflix customers (though I guess Netflix customers are used to disappointment). https://t.co/51K0uq9a7M
Sundance 2024 Film Festival Sales So Far: Netflix Goes All In for Greg Jardin’s ‘It’s What’s Inside’ https://t.co/8u0Y94Vabg via @IndieWire
Netflix has acquired the buzzy Sundance genre movie It's What's Inside for $17 million! https://t.co/AYX8hWXhKo
Netflix has acquired Greg Jardin's Sundance horror feature 'It’s What’s Inside' for $17 million. https://t.co/eNpdSlkEh2
“It’s What’s Inside,” a horror movie that premiered at this year’s Sundance Film Festival, has sold to Netflix for $17 million. https://t.co/Xy7WnzbrGx
Netflix Buys Sundance Thriller 'It's What's Inside' in Huge $17 Million Sale https://t.co/JHAqJBAoJi