NBC Sports is considering reacquiring the rights to the iconic theme song 'Roundball Rock' if it secures the broadcasting rights for NBA games. The theme, composed by John Tesh, was a hallmark of NBA broadcasts on NBC and its potential return has sparked considerable interest. Discussions about updating the theme with a modern twist by Imagine Dragons are also underway as part of the media-rights deal negotiations.
NBC Sports could buy back rights to iconic theme song 'Roundball Rock' if it airs NBA games again, composer John Tesh says (@sherman4949 - @cnbc) https://t.co/jHmHlGn5VY
John Tesh confirms NBC could re-license ‘Roundball Rock’ if they get NBA rights https://t.co/4fI6v4FqYX https://t.co/vSkQvhZqCP
NBC Sports could buy back rights to 'Roundball Rock' if it airs NBA games again, composer John Tesh says https://t.co/SkcU2qBxA1
The power of Roundball Rock can be seen in the fact that people are fired up about the potential return of the NBA on NBC, even though nothing from the NBA on NBC would come back except for Roundball Rock (maybe).
I only have one prediction about the media-rights deal, but I feel pretty solid about it: The league and NBC will hear everyone’s requests to bring back “Roundball Rock” and unveil an updated version by, like, Imagine Dragons instead of just using the original.