Bud Light's new commercial featuring Peyton Manning and Emmitt Smith has received mixed reactions, with some beer drinkers criticizing the brand while others praising the involvement of the sports icons. This comes as Chevrolet released an alternative holiday commercial, reflecting a shift in advertising strategies. The divisive response to Bud Light's campaign underscores the challenges the brand faces in revitalizing its image.
Chevy has released a heart-melting new commercial conservatives are touting as “the first non-woke ad of Christmas.” There is something to that. But the ad is also an elegy for US industrial pride, while suggesting a renewal might be on the horizon https://t.co/P02MuTCGM8
Industrial America today resembles the dementia-addled Grandma from that Chevy ad. The country was robbed of her manufacturing dignity by decades of misguided policies. But a turnaround may be on the horizon. My latest. https://t.co/P02MuTCGM8
.@budlight Fumbles While Trying to Recover Brand by Teaming Up with Peyton Manning and @EmmittSmith22 “…nobody wants to be associated with the beer brand, no matter how many Super Bowl champions the beleaguered beer brand wants to throw out there.” https://t.co/gJNvkv6Yud
Bud Light finds itself at yet another crossroads in 2023 as it debuted a Peyton Manning and Emmitt Smith commercial over the weekend. If Peyton Manning with his 69% approval rating amongst sports fans can’t turn the tide, there just might not be any hope left for this iconic… https://t.co/98kHmqVpYz https://t.co/z5CBWsEiB6
Chevrolet Went the Anti-Bud Light Route for Their Holiday Commercial https://t.co/Z7LHGva0Fu
Bud Light's new Peyton Manning commercial is roasted by beer drinkers who are are still boycotting the brand. 'The only way to sell Bud Light is to have Manning buy the whole bar a round!' https://t.co/6GHwMyBEd7 https://t.co/5lkHL3MhY0