Mattel has launched a 'Women in Film' Barbie doll collection, inspired by the success of the 'Barbie' movie directed by Greta Gerwig. The collection includes dolls representing different roles in the film industry, such as cinematographer, studio executive, director, and movie star. However, the launch has sparked some criticism from Hollywood writers, who believe that the film's success has not translated into meaningful lessons for Mattel. The collection has also been met with calls for an 'art critic Barbie' by some individuals in the industry.
Mattel Launches New BARBIE "Women In Film" Doll Collection Link: https://t.co/LHKY2RzzBk https://t.co/OG62Zfc3nU
Why many in the industry are saying the Barbie "film taught them nothing" https://t.co/nrVyW0IN5t
‘That film taught Mattel nothing’: screenwriters lead backlash to ‘women in film’ Barbies https://t.co/50fnCCOS01 @AoDespair think we need an art critic Barbie as well.
Mattel unveiled a "Women in Film" lineup Wednesday as part of its Career of the Year collection with a director, studio executive, cinematographer and movie star. https://t.co/UoS87LkiC4
In a nod to the success of the Barbie film and director Greta Gerwig, Mattel has unveiled four new Barbie dolls featuring women in movie production careers. https://t.co/kYWugg2o9o
Hollywood writers have some notes after Mattel revealed its Barbie Women in Film toy line for the annual “Career of the Year” collection https://t.co/8aitCUAf6l
On the (high) heels of Greta Gerwig‘s “Barbie” success comes Mattel’s 2024 Barbie Career of the Year, the “Women in Film” collection, including Cinematographer Barbie, Studio Executive Barbie, Director Barbie, and Movie Star Barbie. See the dolls: https://t.co/OotyZwFxvM https://t.co/WHuL274a4I
🎀 The blockbuster success of the "Barbie" movie has inspired four new dolls that honor and spotlight women in film. https://t.co/kgH2F3Fynj
Mattel launches film industry Barbies as part of new career collection https://t.co/omXrraUSft
It’s Cinematographer Barbie! Mattel Celebrates Greta Gerwig’s ‘Barbie’ With 4 ‘Women in Film’ Dolls https://t.co/TPfVjwlpwk https://t.co/s2hbIkpXkz
Mattel Launches ‘Women In Film’ Barbie Doll Collection https://t.co/Ti3Fa0oeQ7
If Barbie had flopped, you’d never see another feminist message in a Mattel movie. https://t.co/JHCIvv1k70 https://t.co/22kmbKxAxM