Kristen Wiig is reviving her iconic Target Lady character from 'Saturday Night Live' (SNL) for a new series of commercials, celebrating the character's return to promote Target's upcoming Circle Week sale from April 7-13. The news has been met with enthusiasm, as the Target Lady remains one of Wiig's most beloved roles. Wiig's return as the Target Lady is part of Target's latest marketing campaign, aimed at leveraging nostalgia and the comedic talent of Wiig to draw attention to the sale event. Additionally, Wiig is set to host SNL this weekend, marking another highlight in her career. This move by Target, utilizing a well-loved SNL character, underscores the ongoing trend of brands collaborating with celebrities to create engaging and memorable advertising content.
Kristen Wiig's Old Dressing Room Is Ruined by New Castmembers in 'SNL' Promo https://t.co/93WDe6xxHd
(WATCH) “I’m finally home,” a radiant Kristen Wiig says at the top of the first promo for her Saturday Night Live hosting stint this weekend https://t.co/U5ETRAKBnF
Maya Rudolph and Kristen Wiig, good friends and “Saturday Night Live” alumnae, are each leading Apple TV+ comedies about wealth and status. They chatted with The New York Times about laughter, likability and what “Bridesmaids” taught the world. https://t.co/wdkrULe91f
Kristen Wiig reprises beloved ‘Saturday Night Live’ character in Target commercial https://t.co/L6Ws1MwWZP https://t.co/RIj88S7Q2P
In a joint interview, Maya Rudolph and Kristen Wiig discuss their friendship, their new shows, “Saturday Night Live” and their chemistry. “It’s an indefinable, yummy thing,” Rudolph said. https://t.co/ZzL6Vj1cqo
Kristen Wiig and Maya Rudolph Just Want You to Like Them https://t.co/2b63EZM8lL
#Loot Star Maya Rudolph, Creators on How Molly Fulfils Her ‘Big’ Promise in Season 2: ‘Can She Really Change?’ https://t.co/bzHLl4qjrc
It was great to chat with Ad Age about Target's latest marketing campaign featuring Kristen Wiig’s Target Lady... https://t.co/sSlV78UXfc
Kristen Wiig's Target Lady to tout Target Circle Week sale, which runs April 7-13 https://t.co/rq317jX3O5
Exclusive: Kristen Wiig Targets “SNL” Target Character, Peg, in New Commercials for Chain https://t.co/BnaO00MjU9 via @Showbiz411
Target's most excited employee is back, with Wiig reviving the character for a series of new ads https://t.co/kCSPhU4fTy
Kristen Wiig revives her iconic Target Lady character from her SNL days for epic superstore ad https://t.co/FqD7BaSLlB
Kristen Wiig's beloved 'SNL' character Target Lady is promoting her favorite store in a new series of commercials. https://t.co/iNk4abqRzc
Kristen Wiig Revives Her Iconic Target Lady SNL Character for Fun New Ad — Watch! https://t.co/LF5aY9eFsm
Maya Rudolph, Joel Kim Booster, Michaela Jaé Rodriguez, and more stars of Apple TV+'s #Loot sat down with @josh_sharpe22 to discuss the joys of returning for Season 2: https://t.co/SvVvxZAAfp
Kristen Wiig is stepping back into her one of her most beloved SNL characters for a new commercial — and TODAY has an exclusive sneak peek! https://t.co/260pjE59Mb