The Guggenheim Museum, along with other NYC museums, has publicly stated that they were not informed about nor did they authorize the 'Cowboy Carter' activation, including the projection of Beyoncé's 'Cowboy Carter' album advertisements on their buildings. The unauthorized projections included a display with the message, 'This ain’t a country album. This is a ‘Beyoncé’ album' ahead of the release of 'Act II: Cowboy Carter.' The museums have expressed confusion and disapproval over the unsanctioned use of their facades for these promotions, with the Guggenheim Museum specifically denying authorization of the Beyoncé projection on its facade.
‘Not involved’: NYC museums say they didn’t authorize Beyoncé album ads projected onto buildings https://t.co/A3sEM4KjZj https://t.co/PtDFtUQ3U0
‘Not involved’: NYC museums say they didn’t authorize Beyoncé album ads projected onto buildings https://t.co/KUm7vj6SZQ https://t.co/3BVzp2IsGI
Guggenheim says it ‘did not authorize’ Beyoncé #CowboyCarter promo display https://t.co/T7Rzhb1MTL
With Beyoncé getting ready to giddy-up for "Act II: Cowboy Carter," there’s at least one New York City institution that didn’t know it was getting roped in for the ride: the Guggenheim. https://t.co/vnLGGrtJTS
A display reading “This ain’t a country album. This is a ‘Beyoncé’ album” was projected on the museum’s exterior this week ahead of the release of ‘Act II: Cowboy Carter.’ https://t.co/hLNsUIEgnZ
Why were Beyoncé ads blasted onto NYC museums? The museums say they don’t know. https://t.co/UiPAoyxTKm
Guggenheim Museum Denies Authorization of Beyoncé Projection on Building Facade https://t.co/eYEqQ5aEeG
The Guggenheim Museum told ARTnews that they were “not informed about and did not authorize” the “Cowboy Carter” activation https://t.co/4j4neWHSf9 https://t.co/aNmTshropC