Erewhon, a luxury grocery store, has gained attention for its viral smoothie business. The store sells 40,000 of Hailey Bieber's $18 'Strawberry Skin Glaze' smoothies per month. Erewhon's executive VP mentioned the demographic of customers flying to Erewhon Beverly Hills for these smoothies. Additionally, Olivia Rodrigo has a smoothie named 'good 4 ur GUTS' at Erewhon.
Bro he literally scorpion’d him #Kac43 https://t.co/A1jMALVDos
In his first week as president of Argentina, Javier Milei has devalued the peso, halved government ministries, and announced a series of spending cuts. https://t.co/7EDyTvotvk
Olivia Rodrigo’s Erewhon smoothie is called ‘good 4 ur GUTS.’ https://t.co/KhyaXurSNE
Erewhon sells a mind-boggling 40,000 of Hailey Bieber’s $18 TikTok-viral “Strawberry Skin Glaze” smoothies per month. Read @eileencartter’s take on how the Erewhon smoothie phenomenon went mainstream in 2023. https://t.co/vGaJWE4CDK
“…the demographic of the girls flying from San Francisco to stand in front of Erewhon Beverly Hills with Hailey Bieber smoothies…” according to Erewhon’s executive VP, they sell 40,000 of Hailey’s $18 “Strawberry Skin Glaze” smoothies a month https://t.co/2EY8otkwJy https://t.co/uZbp9f22Ko
"Brands pay an inclusion fee for their ingredient to get name-checked in an Erewhon smoothie." 🍓 Fascinating dive into the kooky world of Erewhon's luxury smoothie business by @eileencartter https://t.co/r90xb7ek1N