In the early 2000s, an ad campaign in Chile spliced Cerveza Cristal beer commercials into the original Star Wars trilogy during its broadcast on Chilean television. This controversial move, designed to avoid commercial breaks, has resurfaced and gone viral, drawing attention to the Cerveza Cristal ads. The edits, which involved inserting beer ads into iconic Star Wars scenes, have been described as both baffling and hilarious. Over 20 years after the campaign's first broadcast and a lost legal battle with LucasFilm, the Chilean beer involved is now gaining renewed interest.
An ad campaign that cut Chilean beer commercials into scenes from the original Star Wars trilogy has gone viral 20 years after their first broadcast. Details here: https://t.co/pMbqYmBlJN https://t.co/wE67pvMsyq
May the beer be with you: These bizarre Cerveza Cristal ads are resurfacing and they involve hilarious edits of iconic Star Wars scenes https://t.co/2GvvFuuWye
Meet the Chilean beer getting its moment in the limelight over 20 years after losing a legal battle with LucasFilm—"It’s creative, but it’s somebody else’s creativity." https://t.co/oNsJd56R1X
When the original Star Wars trilogy aired on Chilean television back in the early 2000s, a controversial move to splice in beer ads to avoid commercial breaks was made and the results are equal parts baffling and hilarious. https://t.co/wKHzWQyIic
See also: Alec Guinness on Star Wars https://t.co/mV7gW7SkKg