The upcoming Marvel film 'Deadpool & Wolverine', directed by Shawn Levy and starring Hugh Jackman and Ryan Reynolds, is not just 2024's only MCU movie but also a standout for its unique approach and marketing strategies. Levy has emphasized that the film is not 'Deadpool 3' but a standalone 'two-hander character adventure' featuring Deadpool and Wolverine. This distinction was highlighted in new CinemaCon footage and through Levy's statements across various platforms. The film nods to Wolverine's comic book origins with a mention of Hulk vs. Wolverine and leverages unique marketing tactics, including an AMC NSFW popcorn bucket and a soda cup revealing Hugh Jackman's Wolverine in the iconic mask for the first time. These efforts promise an intentionally crude and lewd experience, reminiscent of the marketing for 'Dune: Part Two.'
Deadpool & Wolverine Soda Cup Reveals Hugh Jackman's Wolverine in the Iconic Mask for the First Time https://t.co/kLQ6Wykmkq https://t.co/ceQtxVFnRu
Director Shawn Levy Says 'Deadpool & Wolverine' Movie Is Not 'Deadpool 3': "This Is A Two-Hander Character Adventure" https://t.co/INuLmTsbQV
Shawn Levy says ‘DEADPOOL & WOLVERINE’ is not ‘DEADPOOL 3’ “It’s not trying to copycat anything from the first 2 movies. They were awesome, but this is a 2-hander character adventure” (Source: https://t.co/OkFUTvDIOw) https://t.co/tUuuI0AQiO
Deadpool & Wolverine director Shawn Levy reveals his initial reaction to Hugh Jackman and Ryan Reynolds' Marvel outfits and why they're both icons. https://t.co/BOKPEOipL8
Kevin Feige has promised that Deadpool & Wolverine will have an AMC popcorn bucket that is very appropriate to the movie's R rating. https://t.co/NamJdDbXdM https://t.co/utBjQrKYbK
Marvel boss Kevin Feige says Deadpool 3 release will be getting an "intentionally crude and lewd" popcorn bucket à la Dune: Part Two https://t.co/lMLptuvGg2
New look at Ryan Reynolds as Wade Wilson on set of ‘DEADPOOL & WOLVERINE’. https://t.co/9gOk7QYEEB
Exclusive: Shawn Levy has clarified why 2024's only MCU movie isn't just a direct Deadpool sequel, explaining its trend-breaking title. https://t.co/NO7rWcfkZf
Matthew McConaughey and Kate Hudson Were "Immediately Comfortable" on 'How to Lose a Guy in 10 Days' Set https://t.co/aWBtiRG8DO
Deadpool & Wolverine looks to drum up further anticipation for its debut as the #MCU offering prepares an NSFW popcorn bucket. 🍿 https://t.co/KrDVpWN6PT
Shawn Levy Says Hugh Jackman Predicted He and Ryan Reynolds Would Get Along Well https://t.co/XpebQx73NY
Shawn Levy says Marvel’s ‘DEADPOOL & WOLVERINE’ is not ‘DEADPOOL 3’: “As I think we've said, it's very much a #Deadpool movie, but this is not Deadpool 3. This is Deadpool & Wolverine, and it is singular because of that.” (via https://t.co/0baB4kMKj1) https://t.co/ULHFRn1riW
Hulk vs. Wolverine will reportedly be mentioned in ‘DEADPOOL & WOLVERINE’. A nod to Wolverine’s first ever appearance in a Marvel comic, which was in a Hulk comic book series. (via @CanWeGetToast) https://t.co/GdXHTXmEmx
During new #CinemaCon footage, Deadpool & Wolverine are walking together when Wade Wilson says, "So, I heard Secret Wars is finally gonna introduce..." before a phone rings and cuts him off. This comes after the comic cover was featured in the trailer. 🔍 https://t.co/moo0ktEUZD https://t.co/9GYWog36K2
“Deadpool & Wolverine” Is ‘Not Deadpool 3’ https://t.co/AxF0ONysyv https://t.co/PA9FAaHgc1