CNN's chief, Mark Thompson, has announced a digital transformation plan, collapsing newsgathering into one TV-and-digital unit. The plan focuses on improving video news on phones and hints at a subscription product. Thompson emphasized the importance of building tools and technologies for audience monetization and accessing new sources of revenue.
New CNN CEO Mark Thompson outlines digital strategy, hints at subscription product https://t.co/aLq2s8wqjc
A sizable delta remains between CNN C.E.O. Mark Thompson’s declaration of priorities and the creation and implementation of an actual strategy. @DylanByers parses Thompson’s memo titled “CNN’s Future.” https://t.co/CktbC7EdJ8
After months of anticipation, CNN C.E.O. Mark Thompson has finally unveiled his manifesto articulating CNN’s digital transformation. So what does it all mean? @DylanByers parses the memo. https://t.co/B1HIhkn6pF
CNN chief Mark Thompson said in a memo that the network will collapse newsgathering into one TV-and-digital unit and outlined a vision for subscriptions and improving video news on phones https://t.co/YKBzYxxqVS https://t.co/YKBzYxxqVS
"Thompson acknowledged that CNN would need to build its own tools and technologies to reach and monetize its audience. "We need new registration/customer management and, above all, new monetization capabilities to access new sources of revenue," #MediaRevenue https://t.co/tK1mCyKIby
CNN CHIEF: “.. For many people today, the smartphone is a more important device for consuming news than the TV. .. Their news prime time is in the morning, not the evening.” @WSJ $WBD @thesimonetti https://t.co/toUURuQgmB https://t.co/vEuOaSr6Eq