Mark Thompson, the new CEO of CNN, has outlined a digital strategy focusing on building new tools and technologies for audience engagement and revenue generation. He emphasized the need for new registration, customer management, and monetization capabilities. Thompson plans to integrate newsgathering into a unified TV-and-digital unit and aims to enhance video news on mobile devices. The manifesto for CNN's digital transformation has been unveiled, sparking anticipation and scrutiny from industry insiders.
A sizable delta remains between CNN C.E.O. Mark Thompson’s declaration of priorities and the creation and implementation of an actual strategy. @DylanByers parses Thompson’s memo titled “CNN’s Future.” https://t.co/CktbC7EdJ8
After months of anticipation, CNN C.E.O. Mark Thompson has finally unveiled his manifesto articulating CNN’s digital transformation. So what does it all mean? @DylanByers parses the memo. https://t.co/B1HIhkn6pF
CNN chief Mark Thompson said in a memo that the network will collapse newsgathering into one TV-and-digital unit and outlined a vision for subscriptions and improving video news on phones https://t.co/YKBzYxxqVS https://t.co/YKBzYxxqVS
"Thompson acknowledged that CNN would need to build its own tools and technologies to reach and monetize its audience. "We need new registration/customer management and, above all, new monetization capabilities to access new sources of revenue," #MediaRevenue https://t.co/tK1mCyKIby
New CNN CEO Mark Thompson outlines digital strategy, hints at subscription product https://t.co/eFL9jhZff1