Seattle-area movie theaters are implementing strategies like offering better food and cheaper tickets to attract audiences back. Cinemark reports a narrower quarterly loss, with revenue rising 6.5% to $638.9 million despite a weak Q4 for the box office. The company's stock initially slid 1.8% but later rose 3% as revenue beat expectations, offsetting a wider-than-expected loss. A Taylor Swift concert film contributed to boosting average ticket prices by 50 cents at Cinemark theaters in Q4.
Taylor Swift Concert Film Helped Boost Average Ticket Prices By 50 Cents At Cinemark Theaters In Q4; CEO Sizes Up Streamers' Role In Box Office Comeback Bid https://t.co/X2Rc7Fe7WJ
$CNK (+1.6% pre) Cinemark’s stock rises 3% as revenue beat offsets wider-than-expected loss - MW https://t.co/jfvY8XBS48
Cinemark Revenue Rises 6.5% to $638.9 Million Despite Weak Q4 for Box Office https://t.co/JBqPML06Tp
Cinemark’s stock slides 1.8% after company posts wider-than-expected Q4 loss https://t.co/odGdPNgvCu
Cinemark Quarterly Loss Narrows as CEO Touts "Industry's Continued Recovery" https://t.co/gtG2BaskeT
Better food, cheaper tix: Here's how Seattle-area movie theaters are luring audiences back. https://t.co/MWTO5iSYoE