Financial statements obtained by @scrowder reveal that Bud Light paid Dylan Mulvaney $185,000 for a disastrous influencer campaign. This led to a significant loss for the company, with the chief US marketing officer and another key figure stepping down as Bud Light sales plunged by 13.5% in the third quarter. The fiasco resulted in a reported $6 billion loss for the company. The partnership with Mulvaney, a trans star, has sparked controversy and calls for accountability from various individuals and media outlets, including criticism of Bud Light's hiring of an ad agency specializing in influencer marketing. The situation has also led to a shift in stance from public figures like @KidRock, who initially expressed concerns about cancel culture and boycotts related to Bud Light but later clarified his position.
Bud Light used Captiv8—an ad agency for influencer marketing—for its disastrous marketing campaign with Dylan Mulvaney. The beer industry is prohibited from targetting minors with its marketing, so why did Bud Light hire a company that specializes in "reach[ing] Gen Z… https://t.co/jkbrsBO9ez
. @KidRock says he never actually called for a boycott of @BudLight. He's changing his tune on the brand: https://t.co/o5NlxwnghC
Here's How Much Bud Light Allegedly Spent On Trans-TikTok-Star Mulvaney https://t.co/Ulsr3ZoxFQ
Next up: Bud Light will no longer show Dylan Mulvaney on Twitter, because nazis and stuff
Social media trans influencer Dylan Mulvaney was paid $185,000 for appearing as the face of @budlight. In a classic go woke, go broke it cost the company lost $6 billion. Last night I was on @TalkTV with journo @MrAndyNgo whose piece this is. https://t.co/GfR7PyCTIu
Trans star Dylan Mulvaney was paid $185k for the Bud Light partnership, according to financial statements obtained by @scrowder. Mulvaney appears to have spent earnings from lucrative deals on cosmetic surgeries, luxury clothes & overseas holidays. Read:https://t.co/fTQQiGNpwO
Anheuser-Busch’s US marketing chief is stepping down as Bud Light sales sink https://t.co/TXvmtP2Skg via @YahooFinance
Bud Light sales have become so bad that another brilliant mind behind the Dylan Mulvaney fiasco has been shown the door. Is there anyone left at this point? https://t.co/xhhqqrZRaS https://t.co/BUFxK6EjS8
Leaked RECEIPTS PROVE Bud Light PAID Dylan Mulvaney $185,000, Bud LIED! https://t.co/tvpCfHnm8g
🚨 Bud Light PAID Dylan Mulvaney $185,000 despite saying there was “no formal campaign” and “just one can” https://t.co/OVWLHRiZzK
Anheuser-Busch's chief US marketing officer steps down as Bud Light sales continue to plunge in the wake of Dylan Mulvaney fiasco: World's biggest brewer reports 13.5% slump in revenue in the third quarter https://t.co/IjaoqGmTsG https://t.co/su7MFMq6PY
Because we only boycotted and never demanded hearings about the role of the Human Rights Campaign's Corporate Equality Index scoring, Bud Light had to pay massive damages to Dylan Mulvaney. I'm sure it helped their CEI score. https://t.co/eQQWtZlWu7
Anheuser-Busch’s marketing chief to finally exit after Bud Light’s Dylan Mulvaney fiasco https://t.co/UyNnrp5Fms https://t.co/HcGhULS8In
Imagine spending all that money just to lose so much more. BREAKING: Bud Light paid $185,000 to Dylan Mulvaney for disastrous marketing campaign https://t.co/lUB3aBczVX
.@kidrock I don't want to be in the party of cancel culture and boycotts https://t.co/SlXIR9dgf0
BREAKING: Mug Club Undercover Obtains Never Before Seen Financial Statement Showing @BudLight Paid Dylan Mulvaney $185,000 For Disastrous Influencer Campaign https://t.co/r0oAyqKtNa