Bud Light faces controversy after sponsoring Dylan Mulvaney, leading to backlash and damage to its brand. The company is offering a billion dollars to influencers to mitigate the situation. The 'Real Men of Genius' ad man expresses sadness over the backlash but hopes for a comeback. Netflix's association with Bud Light is also under scrutiny.
Netflix needs the full Bud Light treatment for this https://t.co/dj0IMFULjd
Bud Light ‘Real Men of Genius’ ad man ‘rooting for Bud Light’ comeback following Dylan Mulvaney https://t.co/jvsN4eCUl2 https://t.co/pTPCoZNy7M
Bud Light 'Real Men of Genius' ad man saddened by backlash to Dylan Mulvaney, damage to 'great American brand' https://t.co/x01gE41xsi
Bud Light is willing to hand a billion dollars out in influencer cash to avoid issuing a single press release apologizing for sponsoring Dylan Mulvaney
Will this help the image of Bud Light or will they forever remain the Gay and Tranny beer? https://t.co/UtvMYVTH6B