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Bud Light paid $185,000 to Dylan Mulvaney for a marketing campaign that turned out to be disastrous. Anheuser-Busch's marketing chief is set to exit following the fiasco. Leaked receipts prove the payment despite earlier denials. The company is facing significant challenges with its sales and marketing strategies.
Next up: Bud Light will no longer show Dylan Mulvaney on Twitter, because nazis and stuff
Bud Light sales have become so bad that another brilliant mind behind the Dylan Mulvaney fiasco has been shown the door. Is there anyone left at this point? https://t.co/xhhqqrZRaS https://t.co/BUFxK6EjS8
Leaked RECEIPTS PROVE Bud Light PAID Dylan Mulvaney $185,000, Bud LIED! https://t.co/tvpCfHnm8g
🚨 Bud Light PAID Dylan Mulvaney $185,000 despite saying there was “no formal campaign” and “just one can” https://t.co/OVWLHRiZzK
Anheuser-Busch’s marketing chief to finally exit after Bud Light’s Dylan Mulvaney fiasco https://t.co/UyNnrp5Fms https://t.co/HcGhULS8In
Imagine spending all that money just to lose so much more. BREAKING: Bud Light paid $185,000 to Dylan Mulvaney for disastrous marketing campaign https://t.co/lUB3aBczVX