AMC Theaters' Chief Content Officer Elizabeth Frank expressed surprise and a degree of regret over the viral sensation that the 'Dune2' popcorn bucket became. In a statement to Variety, Frank noted the company's continuous learning and evolution, stating they would have 'never imagined' creating the item if they had anticipated it being 'celebrated or mocked'. The popcorn bucket, initially intended as a promotional item for 'Dune: Part 2', turned into a 'viral meme', prompting mixed reactions from the public and AMC executives alike. The incident has led to discussions around movie theater merchandise and its unforeseen impacts on brand image.
AMC exec doesn't like your NFSW Dune popcorn bucket jokes https://t.co/HzL36sCGtD https://t.co/TOfsoOS6v8
The company behind the famous #Dune popcorn bucket is seemingly working on the movie theater merchandise for ‘BLADE’ 👀 (via cinemacon | IG) https://t.co/wZUb0C6e8o
In a recent interview with Variety, AMC's CCO Elizabeth Frank claims the theatre chain would have "never" made the Dune: Part 2 popcorn bucket if it knew it would become a viral meme. https://t.co/5dtAMbzQE6 https://t.co/2IeYx6uqpc
AMC Never Anticipated The Dune Popcorn Bucket Craze https://t.co/PDo2iDQbdd https://t.co/sNbtRPLWo7
AMC Exec: We Wouldn't Have Made the Dune Popcorn Bucket If We Knew You'd Be Sickos About It https://t.co/juUPCHavgC https://t.co/ASSn2HmFid
AMC Theaters chief content officer Elizabeth Frank weighs in on the #Dune2 popcorn bucket. "We continue to learn and evolve. We would have never imagined the 'Dune' thing. We would have never created it knowing it would be celebrated or mocked." https://t.co/ytxaiMusbp
AMC Theaters chief content officer Elizabeth Frank weighs in on the #Dune2 popcorn bucket. "We continue to learn and evolve. We would have never imagined the "Dune" thing. We would have never created it knowing it would be celebrated or mocked." https://t.co/ytxaiMusbp