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Amazon emerges as the top destination for Halloween costume shopping, overshadowing traditional favorites like Barbie and NFL costumes. With a wide range of options, Amazon offers convenience and variety for shoppers looking to dress up for the spooky holiday. As Halloween approaches, consumers are turning to Amazon to find the perfect costume, leaving behind the once-popular choices of Barbie and NFL-themed outfits. The online retailer's dominance in the costume market is evident as it continues to attract shoppers with its extensive selection and competitive prices. This shift in consumer behavior highlights the evolving landscape of Halloween costume shopping and the growing influence of e-commerce platforms like Amazon.