The National Hockey League (NHL) has officially launched its NFT digital collectibles platform, NHL Breakaway, after being in beta for 7 months. The initiative, announced in 2022, is a collaboration with Sweet. The platform aims to engage fans through gamified collectible experiences, marking the NHL's entry into the NFT market. The move reflects the increasing trend of major sports organizations embracing digital collectibles and NFTs as a means to engage with fans and capitalize on the growing interest in NFTs.
In another push this week for NFTs to break (positively) into mainstream culture, the @NHL is launching digital collectibles under the title “NHL Breakaway.” The NHL is partnering with @sweet for this gamified collectible experience. Sweet has worked with other collegiate and… https://t.co/oNTN6vn95N https://t.co/CnWUlrHHLE
In another push this week for NFTs to break (positively) into mainstream culture, the @NHL is launching digital collectibles under the title “NHL Breakaway.” The NHL is partnering with @sweet for this gamified collectible experience. Sweet has worked with other collegiate and… https://t.co/ki6KSNK7Wd https://t.co/Kpi6pFx9nx
NHL Partners With Sweet; Launches New Digital Collectible #NFT Experience for Fans https://t.co/qReFzSyHkY
ICYMI: NHL hockey gives the term ‘NFT’ the cold shoulder with launch of digital collectibles https://t.co/Y63ApNg68B
NHL Dives Into #NFT Market With 'Breakaway' Platform, Amidst Shifting Digital Collectible Trends https://t.co/qReFzSyHkY
NHL hockey gives the term 'NFT' the cold shoulder with launch of digital collectibles https://t.co/BpBSpkg6Bv
NHL Breakaway Hockey NFT Collectibles Platform Opens to the Public ► https://t.co/BAlnYaWhA0 https://t.co/BAlnYaWhA0
I get asked all the time "how active is the NFT market?" Hard to answer because the "NFT market" is not 1 singular market - Games with NFTs are driven by fun games - NFT collectibles/PFPs are driven by hype & attention - NFT art is filled with hardcore digital art connoisseurs
The NHL’s initiative into digital collectables (NFTs)will be released to the public today. Announced in 2022, NHL Breakaway had been in Beta https://t.co/e8GKv6VxOD https://t.co/e8GKv6VxOD
The National Hockey League @NHL officially launches new NFT digital collectibles platform @NHLBreakaway with @sweet, after 7 months in beta - @liqquidity reports https://t.co/7jDUaUkwsT