Binance faces backlash for launching a perfume named CRYPTO in an attempt to attract more women into the crypto industry. Critics slam the move as sexist and tone-deaf, highlighting the lack of female representation in the company.
>Be Binance >CZ leaves >Woke DEI CEO runs the “there’s not enough women in Crypto” rhetoric.exe >Proceeds to do most misogynistic tone deaf thing possible >Makes a perfume called CRYPTO to try to attract women into learning about tech >CZ rolls in grave https://t.co/aL57VFNcKE
how about... focus on the women here. gain their trust and respect. give them the love they deserve. they're bringing more women into crypto than any f*cking fragrance stand will. it's fun to think...what was the number of people that had to approve this campaign? https://t.co/tRg4hJfgYE
This is how you know there are no women on the Binance team https://t.co/DDqKZ27Net
lmao can only imagine how this meeting went: man1: quick we need to onboard women. what do they like? man2: perfume, jewellery, clothes man3: yes my wife, exactly. Nailed it bro. man4: grab'em by the perfume...lolz man1: awesome guys. great meeting. thank you. that was easy. https://t.co/5j8aJAcrky
Can you be anymore sexist in a campaign to “empower” women? All Binance did was prove they have a sexist corporate culture https://t.co/Spg7Uu6V9m
“Let’s get more women into crypto, by creating a marketing campaign that can’t have possibly have asked any women if they thought this was a good idea!” Feels like they hired 1960s ad men. “Ladies like perfume and baking pies!” https://t.co/QbQa4bfmFz
There are not enough women in finance so lets put out a perfume might be the dumbest most tone deaf thing I've ever heard https://t.co/506dOz4xZS