Ford, Mattel, and Toyota Suspend Guidance Amid Trump Tariffs: $1.5B Hit for Ford, $270M for Mattel, 35% Profit Drop for Toyota

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Updated May 8, 2025, 08:08 AM

Ford Motor Co. has suspended its financial guidance for 2025, citing the impact of tariffs imposed by President Donald Trump. The company expects these tariffs to reduce its adjusted earnings before interest and taxes by approximately $1.5 billion this year. Ford reported a first-quarter revenue of $40.7 billion, an adjusted EPS of $0.14, and a net income of $471 million, but its profit fell by two-thirds compared to the previous year. Following the announcement, Ford's shares declined by 2.2%.

Mattel Inc., the maker of Barbie and Hot Wheels, has also withdrawn its annual earnings forecast due to the uncertainty surrounding Trump's trade policies. The toy manufacturer plans to raise prices on some products sold in the U.S. to offset the costs associated with the tariffs, which are expected to cost the company at least $270 million in 2025. Mattel reported first-quarter sales of $827 million and a loss of $40.3 million.

Toyota Motor Corp. forecasts a 35% drop in full-year net profit for the fiscal year ending March 2026, attributing the decline to Trump's vehicle tariffs. The Japanese automaker expects these tariffs to impact its operating profit by approximately ¥180 billion for April and May alone. Toyota's net profit for the fiscal year ending March 2025 was ¥4.8 trillion, and it forecasts a net profit of ¥3.1 trillion for the upcoming fiscal year.

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Sources

reuters.com(4)abc7news.com(3)asia.nikkei.com(2)wsj.com(2)

GB News

@GBNEWS

Car industry in 'extreme flux' from Trump tariffs as Toyota warns profits set to drop 21% - 'Very difficult' https://t.co/ctxUX6oJSe

The Daily Star

@dailystarnews

Japanese auto giant #Toyota forecast on Thursday a 35 percent year-on-year drop in net profit for the current financial year, citing @realDonaldTrump vehicle #tariffs among other factors. #Business #economy https://t.co/EfupECirrG