The social media platform Twitter has been abuzz with reactions to the marketing strategies of Temu, a Chinese-owned shopping app pronounced 'teh-moo', which has become notorious for its omnipresent advertisements and controversial slogan 'shop like a billionaire'. Users have expressed a mix of amusement, confusion, and skepticism towards the app's aggressive advertising campaign, which includes claims of spending 'kajillions', comparisons to Wish, another e-commerce platform, and concerns over the app being potentially 'spyware'. The app was identified as the 5th biggest advertiser in the US last year, with some users questioning the source of funding for these ads, speculated to cost $7 million each and amounting to a total of '28 million'. The slogan and the nature of the ads, including those AI-generated, have led to discussions about the app's target audience and the effectiveness of its marketing approach.
I don’t know what a Temu is and at this point I’m too afraid to ask.
I was this years old when I learned Temu was pronounced “Teh-mu” and not “Tee-mu”. My world will never be the same again.
Can’t believe people made Temu this rich. Smh
OMG, I don’t know what Temu is and I don’t care! #SuperBowlLVIII
Temu wasting $$. Not today China.
If that Temu song gets stuck in my head…
What pseudo-criminal enterprise is laundering money through these Temu ads
Temu marketing just going “let’s run it back” for millions of dollars every time is something else
If I have to listen to this fucking Temu song one more time I'm going to do something unspeakable to a Waymo
The temu takeover ! Amazon is pissed
this is all temu’s fault
they play the "ooh ooh temu!" song at the gates of hell
The Temu ad makes me loose faith in culture.
I will disown anyone I know who uses Temu, ooh ooh ooh ooh
temu running it up again that’s 28 million
I think the person who shopped like a billionaire is the Temu CMO.
I’m calling for a total and complete shutdown of all Temu commercials until we can figure out what the hell is going on
I’m one more commercial away from just downloading TEMU. I can’t handle this anymore
Is there a billionaire funding these non-stop Temu ads at $7 million a pop?
I still don’t trust Temu lol
Isn’t temu basically spyware?
Temu is just Wish 2.0…
This TEMU commercial is… ummm… odd “Shop like a billionaire” — because billionaires are ordering knock-off toasters direct from a factory in china? 😂😂
If you’re wondering what’s up with the Temu ads, the Chinese owned app was the 5th biggest advertiser in the US last year https://t.co/YBVmYJqL3N
everything about this Temu ad feels like an iPhone game where your credit card number gets stolen
I’m dead at temu’s slogan being shop like a billionaire??? isn’t that like the opposite of what they are for 😭😭😭
Now we know TEMU is pronounced teh -moo And they want you to feel like you “shop like a billionaire” 😂 Did I hear that right?
Temu. We are spending kajillions so you can be ripped off.
AI generated temu ad sending me into a doom spiral