Tencent and Douyin, TikTok's Sister App, Help Chinese Exporters Pivot Domestically Amid Escalating US Trade War

Chinese technology giants Tencent and Douyin, the sister app of TikTok in China, have launched initiatives to assist Chinese exporters in shifting their sales focus from international markets to the domestic market. This move comes amid an escalating trade war between the United States and China, with the US imposing tariffs on Chinese exports. The programs aim to help exporters cope with the impact of these tariffs by expanding their reach within China's large domestic market. Chinese officials have pledged to support companies in navigating the trade conflict by leveraging the domestic market to offset losses from reduced US business. This strategy reflects efforts to manage the economic challenges posed by the ongoing US-China trade tensions, including shrinking export surpluses and growing inventory levels.