During the Super Bowl, Temu, a China-based shopping company, made a significant advertising push with six commercials, sparking widespread discussion and criticism. Lawmakers and viewers raised concerns over the company's alleged ties to the CCP and its use of forced labor. Despite the controversy, Temu's marketing strategy, part of a broader $3 billion advertising campaign, aimed to boost its presence in the US market, with an estimated $21 million spent on Super Bowl ads alone. The ads, which promoted the theme 'shop like a billionaire,' were met with mixed reactions, with some finding them annoying and others questioning the company's business practices. The advertising spree is part of Temu's broader strategy to increase its market share and visibility in the United States.
If you hadn’t heard about Temu before Sunday, that’s likely changed after the Chinese -parented online giant went big at the Super Bowl, spending even more time on tv screens than Taylor Swift. https://t.co/zR9jDUDPPA
Here’s why Temu dropped $21M on 3 Super Bowl ads, offered $15M in promos https://t.co/4IyGdrmD5d https://t.co/eKU28aafxe
Temu’s Super Bowl ads may have generated an unintended media buzz — by sparking a debate online over an apparent change in how the company’s name is pronounced. https://t.co/MWnWpEAjse
What is Temu? What we know about the e-commerce company with multiple Super Bowl ads https://t.co/cQmxCfCvlP
So Temu spent $21 million so we’d learn what Temu is. https://t.co/Jpr7NTMg7D
Temu's Super Bowl ads have renewed attention on the company's alleged corrupt practices: https://t.co/dkjC1dy7A4
Temu Goes Viral — Good And Bad — With 'Shop Like A Billionaire' Super Bowl Commercial https://t.co/dS05GOfoiH
Temu spent tens of millions of dollars playing the same ad over and over during the Super Bowl. It’s all part of the retailer’s strategy to become a household name as quickly as possible, writes @amandamull. https://t.co/pfCmzUkG3r
Temu’s repetitive Super Bowl ads annoyed and confused some viewers, but the company’s ad spend paid off in app downloads and continued market dominance. https://t.co/avEFTCDn7y
I wrote about why the shopping app Temu spent tens of millions of dollars running the same boring ad five times during the Super Bowl last night. (Gift link—free to read!) https://t.co/mLTV8yJssD
Temu faces renewed scrutiny after Super Bowl ads https://t.co/jjGOgH1pQ6
From Breakingviews - Temu is spending like a billionaire https://t.co/EzLKIuuiiU https://t.co/iNX4luUuJw
There was an eye-popping number of ads from Temu during the Super Bowl. @CBS shouldn’t have given them a second of airtime. If you use the CCP-controlled Temu, your data is up for grabs in China & your money is supporting slave labor in Xinjiang. Don’t shop on Temu!
Temu Super Bowl Ad 2024: Who Owns It, and Why It’s Spending Big on Commercials https://t.co/H9W8nMsI53
Temu’s Super Bowl Ad Was Inescapable. What to Know About Its Parent Company—and Why It Is Spending So Much. https://t.co/bU9gRIgSFs
If you were watching the Super Bowl wondering what Temu is and why they had so many ads you weren't the only one. On Super Bowl Sunday, Temu, a CCP-backed company, aired 6 commercials totaling OVER $21 million dollars. Your money and data are not safe with this CCP-controlled…
Temu spent big at the Super Bowl, running six ads with giveaways that may have cost tens of millions of dollars https://t.co/1R407003PI
Temu is going all in on marketing—in case you couldn't tell after last night Marketing spend: • 2023 - $1.7 billion • 2024 - $3 billion (est.) 🔗: https://t.co/uhfeYIT9qP https://t.co/Lzci9j6i0n
Temu is going all in marketing—in case you couldn't tell after last night Marketing spend: • 2023 - $1.7 billion • 2024 - $3 billion (est.) 🔗: https://t.co/uhfeYIT9qP https://t.co/VLBMKuAsV6
Temu's Super Bowl ads have renewed attention on the company's alleged corrupt practices. https://t.co/dkjC1dy7A4
What is Temu? What we know about the retailer that spent an estimated $21 million on Super Bowl ads https://t.co/S35YeOl4tO
Temu bought six Super Bowl ad slots, likely for tens of millions of dollars, to boost US growth; its US observed sales fell 12.5% MoM in Dec. and 4.8% in Jan. (@rachelphua_el / Bloomberg) https://t.co/DX5PuXVZhz 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/BH9qYlbUkV
Companies that are under investigation for profiting from forced labor in China should not be running Super Bowl ads. I'm disappointed that CBS and Paramount ignored a letter from my colleagues and I asking them not to air Temu's ad during the big game. https://t.co/YjQ6jVmZbg
Temu spent big at the Super Bowl on Sunday night as it hopes to reinvigorate US growth https://t.co/pDNeW63ElR
I refuse to learn what Temu does
Breakingviews - Temu is spending like a billionaire https://t.co/8MpeTfnYsb https://t.co/8MpeTfnYsb
Watch the game last night? No doubt, you saw #Temu’s ads promising to let you “shop like a billionaire.” How can they afford to offer such deals? Because they use CCP slave labor. Don’t fall for it. https://t.co/axyU0X7Oju
Temu is a discount online retailer with one of the most popular mobile apps. But posts online say people should avoid using the store. Here’s what we can VERIFY. https://t.co/6DiMF5eGzH
From Breakingviews - Breakingviews - Temu is spending like a billionaire https://t.co/mFxEnZHBBS https://t.co/mFxEnZHBBS
You wanna know what brand I genuinely think will have the biggest business uptick from their Super Bowl ads? Temu.
Temu's Super Bowl ad reveals we've been saying its name wrong https://t.co/oyWokl1XGM
Another Super Bowl, another Temu ad campaign. Seeing a lot of comments on here about Temu's 2nd year of Super Bowl ads. Looking through the comments, it seems there's a lot of misunderstanding on just how effective last year's ads were. The CACs were $1 last year (!), vs.… https://t.co/pEWa25p1Pc
Fury over Chinese-owned Temu for running SIX ads during Super Bowl coverage: 'Congress needs to look into this' https://t.co/z3pm9IKBUh https://t.co/hijYUGIPaX
What is Temu? Here's what to know about the 2024 Super Bowl advertiser https://t.co/eSIuZurjzb
TEMU paid $21M for 3 superbowl ads, and you probably don't remember them. It was this weird "shop like a billionaire" theme. Not funny, not controversial, not memorable. The formula to make a winning superbowl commercial is easy. Just ask GoDaddy. They paid around $5M to run two… https://t.co/4meLgbbkXP
Temu Super Bowl commercials: What to know about the Chinese company vying for American shoppers https://t.co/twChxSs4Hf
i still don't know what temu is, and i'm very proud of that
Temu Super Bowl commercials: What to know about the Chinese company vying for American shoppers. https://t.co/r6L5dMg5kQ Click the image to read more:
Temu backs to Super Bowl with ad slots https://t.co/dDOJn1E2AZ
What Is Temu? Read Before You 'Shop Like a Billionaire' https://t.co/wgMKIiUlhr
Temu bought 3 ads? Yeah. Money isn't real.
What is Temu? Here's what to know about the 2024 Super Bowl advertiser | Click on the image to read the full story https://t.co/ETQX25YkI8
Ad Age named the Temu ad the worst commercial of the Super Bowl. It’s very possible that, although not creative, funny or celebrity packed, that no ad will have a better ROI. https://t.co/KR3ny0i6Q6
can someone tell Temu that if they bought 15 super bowl ads, they’re the only people “spending like billionaires”
I don’t know what a Temu is and at this point I’m too afraid to ask.
Can’t believe people made Temu this rich. Smh
So many Temu ads tonight.
Congress needs to look into this company called Temu that had probably 20 advertisements throughout this entire Super Bowl. Look into them. This is a company with alleged ties to the CCP. Yet, they just advertised to millions of United States citizens at the Super Bowl.
OMG, I don’t know what Temu is and I don’t care! #SuperBowlLVIII
🎶Shop like a billionaire. Temu. Shop like a billionaire. Temu.🎶
We need to be asking more questions about the fact that there have been FIVE Temu ads
I know Temu is Chinese but their ads are so Chinese it’s unreal
Did Temu buy all the ad time this year?
If I see one more Temu commercial…
So Temu just has like a trillion dollars right
Temu is living up to its moniker of shopping like a billionaire with all of these #SuperBowl commercials
.@CBS - airing FOUR Temu ads is embarrassing and frankly, unamerican. There shouldn't be CCP propaganda during #SuperBowlLVIII. Do better.
sir, a fourth temu ad has hit the Super Bowl https://t.co/skSp5CM2Gl
what the fuck is temu and how did they afford five super bowl commercials?? are they looking to sponsor crypto spaces?
This Temu commercial has run like 3 times... they are caked up over there for real 🤣
.@CBS - airing THREE Temu ads is embarrassing and frankly, unamerican. There shouldn't be CCP propaganda during #SuperBowlLVIII. Do better.
Temu's Super Bowl ad splurge, running into tens of millions, isn't just about boosting sales. It's a strategic play by the China-based app to gather more data on US consumers.
Temu’s marketing manager after buying 3 ads during the Super Bowl https://t.co/4RBrDBxsxC
After this Temu Super Bowl ad gonna shop more in Temu https://t.co/vG7HIStbrH
I think the person who shopped like a billionaire is the Temu CMO.
Temu just aired a 3rd ad during the Super Bowl https://t.co/rF4yQr15je
What billionaires are shopping on Temu I want names
These Temu ads are the most annoying ads I have ever seen… And if you look into their business practices, you wouldn’t buy from them. 😊
Temu can afford 4 Super Bowl ads because they use slave labor
If the goal of these Temu ads were to get everyone online to chat about how bad the ads suck then they were a raging success. These are total shit
TEMU GOT THREE COMMERCIALS???
Temu is a haven for counterfeit products and scams. And many of the toys sold there are unsafe. https://t.co/hrOyUDOdEx #SuperBowl #Temu
I still don’t trust Temu lol
And on the third quarter, There was another Temu ad.
How much money did Temu spend??? this is wild
Did, they've aired yet another Temu ad https://t.co/6E8NfcQ4Bn
stop trying to make temu a thing
these Temu ads are so catchy though
I have no idea how Temu makes money, let alone Three Super Bowl Commercials money.
3rd temu commercial 👀👀👀
TEMU MULTIPLE TIMES WHAT THE F??? HOW MUCH MONEY DO THEY HAVE
What is Temu, the website you keep seeing ads for during the Super Bowl? https://t.co/3lQYu85iWz
Temu’s Super Bowl ad and decided it’s pronounced NOT Tee-moo anymore. 😂 https://t.co/VQs8S8GZlj
Temu is spending $3 billion this year on advertising. That’s not a typo. Is this Super Bowl ad the best they can do? They ran it twice. https://t.co/oZclVyCWbb
sir, a third temu ad has hit the super bowl https://t.co/qCSOyn4HIK
What the fuck is Temu
Yeah I’ve heard some pretty sketch stuff about Temu. Not surprised to see a Super Bowl ad or two but yeahhhhh. https://t.co/tT0mTZnBbi
i just know whoever pitched that temu commercial copy was like you know billionaires don’t really be spending like that, get it?
Temu is the 1st brand with 2 Super Bowl spots this year… and both look like they were made on Windows 95.
Temu put as much effort into their #SuperBowl ads as the do their merchandise 🤣🤣🤣
Temu ads ruining my night. The vibes are horrendous
There have been more Temu ads than touchdowns so far
Well at least we know Temu has the money
“Sir a second Temu ad has aired” https://t.co/5WCzsh6VE0
Temu just throwing bags on absolutely shitty Super Bowl ads
HOW MUCH DID TEMU SPEND
Do you know why Temu has the money to spend on Super Bowl ads?
How much money did Temu spend wtf
Also isn’t Temu a little scammy? I know several people who have had bad experiences https://t.co/1eEcdo71Jj
Temu having a Super Bowl commercial is wild. Drop shipping & MLM are up tremendous I guess.
I’m dead at temu’s slogan being shop like a billionaire??? isn’t that like the opposite of what they are for 😭😭😭
Yooo, Temu makes enough money for a Super Bowl spot?!
Now we know TEMU is pronounced teh -moo And they want you to feel like you “shop like a billionaire” 😂 Did I hear that right?
What the hell is Temu?
Temu. We are spending kajillions so you can be ripped off.
The CCP is set to spend a reported $15 million in advertisements for their shopping company, Temu, during today’s Super Bowl. With over 100 million Americans tuning in to watch, I joined my colleagues in sending a letter to Paramount Global and CBS urging them not to air ANY ads…
Before the #SuperBowlLVIII, I call on @cbs take #temu ads off the air. Americans should not be forced to watch the CCP's propaganda. Read more from @BreitbartNews ⬇️ https://t.co/ePKEdSUaIF
It’s Super Bowl Sunday! While you’re watching the game, keep an eye out for ads from Temu, a company profiting from CCP slave labor. This company should not be allowed to profit by manipulating American consumers. https://t.co/KXEhiVUyJy
Temu returns to Super Bowl ad slate as lawmaker ire swells https://t.co/TZbOinR2Vr
Temu is planning to run a #SuperBowl ad. I have no idea what they’ll claim in their 30 seconds, but there are a few disturbing facts you should know. Today's bulletin digs into the Chinese company's sinister background, including its ties to slave labor. https://t.co/URNckw4VFl https://t.co/HS2jizeBKL
We’ve recently learned the CCP-backed company- TEMU- has purchased commercial time during the Superbowl. I thought this went without saying, but keep the CCP away from our football, their propaganda away from our schools, & their spy balloons detonated before they reach the…
China e-commerce player Temu is about to run its second Super Bowl ad — and do US$10 million in giveaways https://t.co/BycdrLZXBQ
China e-commerce player Temu is about to run its second Super Bowl ad — and do $10 million in giveaways https://t.co/aDXVHtjihA