Take-Two Interactive Software's $12 billion acquisition of Zynga, aimed at bolstering its presence in the mobile gaming industry, has faced challenges. Sales of Zynga's top 5 games by revenue fell 23% post-acquisition, and the company is publishing fewer games. Additionally, the launch of Star Wars: Hunters has been delayed multiple times. Despite ambitions to be a major player in mobile gaming, the acquisition may have come too late for Take-Two. ByteDance founder Zhang Yiming's push into gaming, in hopes of emulating Tencent, was deemed unrealistic.
Take-Two struggling with mobile post-Zynga acquisition Despite wanting to be a big player in the mobile games industry, acquiring Zynga to achieve those dreams may have come too late for Take-Two. https://t.co/oR2HGMhweQ https://t.co/PZGfgtFXpL
ByteDance founder Zhang Yiming pushed the TikTok parent into gaming in hopes of imitating Tencent. His ambitions proved unrealistic. https://t.co/9BuKWG1JX2 By @JuroOsawa
Take-Two struggling with mobile post-Zynga acquisition https://t.co/oR2HGMgYpi https://t.co/B7YbbzzJjG
NEW: Take-Two’s $12b Zynga deal is looking fraught. TTWO closed the biggest games acquisition, then mobile tumbled. Sales of Zynga’s top 5 games by revenue fell 23%. It's publishing fewer games and delayed Star Wars: Hunters at least 3x. But hey, GTA VI!: https://t.co/GD8lpoGZAd
Take-Two bet $12 billion on mobile games like Farmville — then people found other stuff to do https://t.co/euPhRCKCF5
Take-Two bet $12 billion on mobile games like Farmville -- then people found other stuff to do https://t.co/VzS7vaqn6A