Meghan Markle Sends As Ever Gift Box to King Charles as Brand Sells Out in 30 Minutes

Meghan Markle, Duchess of Sussex, launched her lifestyle brand As Ever on April 2, offering products such as raspberry spread ($14), wildflower honey with honeycomb ($28), crêpe mix, flower sprinkles, shortbread, and herbal teas. The brand's initial product range sold out in 30 minutes, with some customers receiving refunds due to overselling. As Ever was rebranded from American Riviera Orchard shortly before launch. In an effort to improve relations with the British Royal Family, Meghan reportedly sent a gift box of As Ever products—including jams, honey, and crêpe mix—to King Charles III at Clarence House. Royal experts interpret this gesture as an attempt to 'rebuild bridges' following ongoing tensions since Meghan and Prince Harry stepped down as senior royals in 2020. The relationship remains strained, with reports of limited communication between the Sussexes and the Royal Family. Media reviews of the As Ever products have been mixed, with some describing the jam as 'runny' and 'too sweet,' while others praised its fresh and bright flavor. Meghan responded to both fans and critics through social media and her podcast, 'Confessions of a Female Founder,' which is hosted on Lemonada Media. She also issued a message thanking fans for their support. Prince Harry has publicly expressed strong support for Meghan and her business, stating he is 'incredibly proud' and 'fully supports absolutely everything she’s done.' He made a cameo in Meghan's Netflix series 'With Love, Meghan,' congratulating her by saying, 'You did a really great job.' The series has been renewed for a second season.