The National Hockey League (NHL) and the NHL Players' Association (NHLPA) have entered into a new partnership with BODYARMOR, making it the official sports drink of the league. This five-and-a-half-year agreement comes into effect starting with game 1 of the playoffs on Saturday. The deal was secured after BioSteel, the previous partner, filed for bankruptcy before the season began.
NHL, NHLPA announce multiyear agreement with Bodyarmor to be league’s official sports drink https://t.co/j9wgcyHEK4 https://t.co/A2N7k6Grtt
Here’s to more goals, assists, and cellys hydrated right. 🏒 @DrinkBODYARMOR is now the Official Sports Drink of the NHL & @NHLPA! 🔥 https://t.co/f2CXT5fTen
BODYARMOR Sports Drink today announced a new multi-year North American partnership to become the “Official Sports Drink” partner of the @NHL and @NHLPA. Details: https://t.co/yFYNRD9XC8 https://t.co/JZRyDAKOT2
.@DrinkBODYARMOR will become the official sports drink partner of the @NHL and NHLPA with a new five-and-a-half-year deal 🤝🏒 This comes after BioSteel, the previous partner, filed for bankruptcy before the start of the season. https://t.co/6eekSUnGwA
NHL has a new official drink sponsor: Bodyarmor.
After the Biosteel snafu Bodyarmor is now the official sports drink of the NHL, effective game 1 of the playoffs on Saturday