Political parties in the UK and Canada, specifically Labour and the Liberal government, are leveraging TikTok influencers to reach and engage with younger voters. This move reflects a strategic shift towards utilizing social media platforms to connect with millennials and Gen Z demographics.
Liberal government turning to influencers to get its message to younger Canadians https://t.co/HAn4uhZkg5 https://t.co/J9c61VddAZ
The federal government is turning to influencers as it seeks to win back disillusioned millennials, gen-Z voters and others who consume information through social media. READ MORE: https://t.co/8MiiRyRt1L https://t.co/8MiiRyRt1L
Liberal government turning to influencers to appeal to Canadian youth https://t.co/cbZ06Xer9j https://t.co/Gapla0tuJr
Liberal government turning to influencers to get its message to younger Canadians. https://t.co/TjeXc8NcmV #cdnpoli Find out more at https://t.co/xofn4ZIXij https://t.co/zlEKH5LjtQ
'We know there is a huge rise of influencer culture. So I don't think it's a surprise political parties like ours are entering this space.' Shadow Policing Minister, Alex Norris, explains why Labour are turning to Tiktok to win over young voters. https://t.co/oVy0x7iQRz
Labour targets TikTok microinfluencers ahead of election https://t.co/UjBekwvnJE
🚨 NEW: Labour has hired someone to work with TikTok influencers to reach younger voters ahead of the election [@guardian]
10/3 podcast: Federal budget aims to please Millennials and Gen Z https://t.co/AhAvH8P2d6 https://t.co/VsjLu1m6yX