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Apple Rebrands Advertising as 'Apple Ads' and Updates iPhone 16 Slogan Amid Apple Intelligence Controversy

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Updated Apr 16, 2025, 07:02 PM

Apple has rebranded its advertising business as "Apple Ads," signaling a potential expansion of advertising within the iPhone ecosystem. Concurrently, the company updated the slogan across its entire product lineup, changing it from "Hello, Apple Intelligence" to "Built for Apple Intelligence." This adjustment in marketing materials comes amid controversy surrounding the term "Apple Intelligence." The rebranding and slogan change reflect Apple's efforts to refine its product messaging and advertising strategy. Additionally, Apple has a history of responding to competitive advertising, as seen in past reactions to Microsoft's "Apple tax" campaigns.

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#Apple #Apple Ads #iPhone #Built for Apple Intelligence #Apple Intelligence #Microsoft

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Sources

cultofmac.com macrumors.com appleinsider.com 01net.com

Clubic

@Clubic

In the country of astronaut Katy Perry, Apple made a very small change to the slogan on its entire iPhone 16 line. So, we no longer say “Hello, Apple Intelligence”, but “Built for Apple Intelligence”. https://t.co/SCvPSUfNQZ

Cult of Mac

@cultofmac

Today in Apple history: Cupertino fires back after Microsoft’s ‘Apple tax’ ads https://t.co/qdWvMuAp8G https://t.co/lktm5MsPBM

MacRumors.com

@MacRumors

Apple Abruptly Changes Product Marketing Materials Amid Apple Intelligence Controversy https://t.co/PzK5VPVoP3 https://t.co/XH8xi9kt3z

Story Timeline

8 days ago•Latest version

Apple Rebrands Advertising as 'Apple Ads' and Updates iPhone 16 Slogan Amid Apple Intelligence Controversy

10 days ago•Original version

Apple Rebrands Search Ads to 'Apple Ads', Expands Advertising Strategy Including Apple Maps and iPhone 16

Apple Rebrands Advertising as 'Apple Ads' and Updates iPhone 16 Slogan Amid Apple Intelligence Controversy

Related Prediction Markets

iPhone 16 pro costs $1,399 or more before July?

Will Apple release a new product line in 2025?

Sources

Story Timeline

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