British Paralympian Stef Reid has publicly called on Nike to offer the option to purchase single shoes, highlighting the inconsistency between the brand's marketing strategies and its sales policies. Reid pointed out the use of amputee mannequins in Nike stores as a form of advertising, which she argues promotes an inclusive image that is not matched by the company's refusal to sell individual shoes to amputees. This issue is not isolated to Nike, as Reid also mentioned similar experiences with other major sports brands, including Decathlon.
🇬🇧 British Paralympian urges Nike to introduce single trainer sales https://t.co/y4GC78gUle
Paralympian @RunJumpStefReid asks why she can't buy one shoe despite inclusive mannequins https://t.co/BrTj5lpAev
British Paralympian urges Nike to introduce single trainer sales https://t.co/H4CV7IBNzO
A former Paralympian has aired her frustrations with major sports brands, including Nike and Decathlon, for refusing to sell single shoes to amputees despite using amputee mannequins in their stores to market their shoes. https://t.co/rbYY6ZOurS
Paralympian Stef Reid calls out Nike for refusing to sell her a single trainer despite advertising its footwear on an amputee mannequin in stores https://t.co/9fD1KtUuV2 https://t.co/EQkqY8Jj8W
Paralympian urges Nike to allow single shoe sales https://t.co/buiq23SBkD