Newcastle United FC (NUFC) fans, including young deaf supporters, were invited to be mascots for a game against Tottenham Hotspur by Dan Burn and Kieran Trippier. Sela donated its front-of-shirt sponsorship to RNID, a charity supporting disabilities. RNID logo was on NUFC shirts for the match, aiming to make live football matches more accessible. The partnership between NUFC and RNID was praised for promoting inclusivity in football.
Absolutely glorious ❤️. Well done @RNID and @NUFC. https://t.co/PuzVySPhlb
Very proud of our “Unsilence the Crowd” campaign with @NUFC and @RNID. Head to https://t.co/Jym5e8wiDz for more information https://t.co/BTBmbkuBwe
Thanks to haptic shirt technology introduced by @Sela in support of @RNID, this young lad got to experience the full atmosphere of St James' Park when Newcastle scores a goal. Profoundly moving. #NUFC https://t.co/Jj9Cv6zA76
Whatever your team colours, there’s no denying this partnership between @NUFC and @RNID is to be applauded. Football should be more inclusive for supporters with disabilities, let’s hope this is the start of more teams embracing this incredible technology. https://t.co/DccrCTeM02
Today’s the day! We’re so excited to be here at St. James’ Park ready to cheer on @NUFC as they take to the pitch with the RNID logo on their shirts. ⚽ Find out more about our work with NUFC and @Sela to make live football matches more accessible: https://t.co/aKQNOHGjGv https://t.co/svIFUhqAtx
"It’s the best day of my life" Watch as young deaf #NUFC fans react to being invited by Dan Burn and @trippier2 to be mascots for the game against @SpursOfficial. For this match, @Sela is donating its front-of-shirt sponsorship to @RNID, the national charity supporting the 12… https://t.co/yzF8jyS34P