Newcastle United has introduced an innovative approach to enhance the matchday experience for deaf and hearing-impaired fans at St James's Park. In collaboration with their sponsor Sela, the club will launch haptic shirts that transform stadium noises into real-time touch sensations. This groundbreaking technology will be used for the first time in an upcoming match against Spurs. The initiative, which has been praised as 'awesome' and a 'lovely initiative,' aims to 'unsilence the crowd' by allowing fans who are deaf or have hearing loss to 'feel' the noise of the game. The shirts are equipped with sensors that vibrate in response to live match events. Newcastle's collaboration with the RNID, a charity supporting deaf people in England, underscores the club's commitment to inclusivity. Additionally, Newcastle celebrated a 4-0 victory over Tottenham, with Alexander Isak scoring twice. The win was highlighted by a special British Sign Language (BSL) celebration by Dan Burn, aimed at deaf fans wearing the sensory shirts, further solidifying the club's support for its hearing-impaired supporters.
Newcastle 4-0 Tottenham: Eddie Howe delighted by 'ruthless' Magpies https://t.co/7OHmC9ShRL
Newcastle United 4-0 Tottenham: Alexander Isak double secures victory https://t.co/TdbU8PHyZp
Absolutely glorious ❤️. Well done @RNID and @NUFC. https://t.co/PuzVySPhlb
The boss on today's big win at St. James' Park 🙌 https://t.co/F5U212rPUR
⚫️⚪️ Eddie Howe has spoken to @raisbeck10 after Newcastle's win over Spurs. #NUFC | #NEWTOT | #BBCFootball
Brilliant performance @NUFC congratulations to the team ❤️
WONDERFUL MOMENT as Newcastle's Dan Burn does special BSL (British Sign Language) celebration for deaf fans wearing special sensory shirts at St. James' Park. 🤍🖤 https://t.co/4nZBGqXXaI
Lovely initiative by Newcastle, who are working with RNID—charity supporting millions of deaf people in England—to provide young fans with haptic shirts that vibrate for big moments, simulating in-game atmosphere at St. James' Park. 🤍🖤 https://t.co/5BuyG0NpnC
This is lovely ❤️ Dan Burn aims a BSL celebration towards the deaf fans wearing special sensory shirts for today's game! 🙌 https://t.co/NkDAej474r
New "haptic" kits will help Newcastle United fans who are deaf or have hearing loss to better experience the atmosphere at St James' Park. The shirts use sensors which vibrate when action takes place on the pitch. https://t.co/3J282YfFuc
Newcastle United have introduced 'sound shirts', designed to give deaf fans a sensory experience of match day at St James' Park https://t.co/BDTWHiZLmv
‘Unsilence the crowd’: Newcastle shirts to enhance experience of deaf fans https://t.co/wmVm0GHreD
Newcastle United fans who are deaf or have hearing loss will "feel" the noise at their next match for the first time through special shirts. Read more 🔗https://t.co/1KH07SkuJs
Newcastle introduce never-before-seen hi-tech shirt that lets deaf fans experience atmosphere for first time https://t.co/DwjKdo5V22
This is awesome - Newcastle to use groundbreaking shirts which allow deaf fans to feel stadium atmosphere https://t.co/jBI38Ys9xt
Newcastle’s sponsor Sela will launch a new haptic shirt that will help deaf fans experience the atmosphere at the stadium: ‘Using haptic technology, the shirts transform the noise of the stadium into real-time touch sensation’ which will be used for the first time against Spurs… https://t.co/cugBmdRdzP
Newcastle are set to use revolutionary haptic technology to allow deaf fans to experience the atmosphere of St James’s Park | @johncrossmirror https://t.co/l41PRmDGRd https://t.co/moU4MXsKza