Lyle's Golden Syrup, known for its iconic lion logo, is undergoing a rebranding, dropping the traditional image for a friendlier design. The move has sparked confusion and outrage among fans, with criticism from Christians over the logo change. The new packaging features a flat design of a lion's head, replacing the original lion carcass. The rebrand is aimed at appealing to Gen Z, but has faced backlash for being perceived as 'bland' and 'woolly.' Tate & Lyle's decision to update the branding after 139 years has stirred controversy and mixed reactions.
The great golden syrup rebrand should have leaned into the weird https://t.co/qH5XMXPLLU | opinion
🦁 New Lyle’s Golden Syrup label criticised as ‘feeble and woolly’. Read more 👇 https://t.co/2G3UayeqJP
The world's oldest unchanged logo is getting a rebrand British company Lyle's Golden Syrup is updating its branding and packaging for the first time since 1885 No one is safe from a bland contemporary redesign anymore https://t.co/xVPAI56mFj
Lyle’s Golden Syrup hits back at critics after major rebrand 'aims to appeal to Gen Z' https://t.co/ZKRXxV71je
Lyle's Golden Syrup has unveiled new designs for other products in the line sold in plastic bottles. The label will now feature a flat design of a lion’s head, replacing the lions carcass we've come to associate with the brand Is it a roaring success? https://t.co/H9oi3YCeZJ https://t.co/aPZCSL6aVF
🍯 Lyle's Golden Syrup attacked by Christians over logo change https://t.co/Yhk6SgWelM
🟢Tate & Lyle upsets Christians by changing Golden Syrup’s famous Biblical logo https://t.co/rn7vDeZEyH
Lyles Golden Syrup hits back at criticism over 'Gen Z woke rebranding' https://t.co/9iEF4uaJ4x
Golden Syrup rebrand drops dead lion https://t.co/sadLUXtNoq
Tate & Lyle's Golden Syrup rebrand drops dead lion https://t.co/7nzqnAF1Nz
Outrage as Lyle's Golden Syrup axes world's oldest branding: 'Why change it?!' https://t.co/p3neDutCQT
Golden Syrup fans confused as Lyle's axes iconic packaging for friendlier design https://t.co/bqy2DXwxc1
Remarkable that the rotting lion logo on Lyles black treacle and golden syrup has survived so long. Now it is being dropped by something blander. The back story here https://t.co/DHtKE4NeR3 https://t.co/G9W0TXVIyr