The London Overground network has undergone a significant rebranding, with the Euston to Watford Junction line, running through Wembley, being renamed the 'Lioness line' in honor of England's women's football team's historic win at WEURO2022. The rebranding initiative, led by Mayor of London Sadiq Khan, has introduced six new names and colors to the iconic underground map, reflecting themes such as migration, women's issues, and HIV. Despite the intention to celebrate and honor London's diversity and history, the rebranding has sparked controversy and criticism. Critics have labeled the £6.3 million project as a waste of taxpayer money, calling it 'woke rebranding' and questioning the Mayor's priorities amid ongoing issues with the Central Line's service and rising crime rates on the Tube. The debate has extended to suggestions for alternative names and the method of financing the rebranding, with some arguing that naming rights should have been sold to brands.
I’m done with mayor’s performative politics 'Sadiq Khan’s naming of London’s rail lines typifies a style that prefers virtue-signalling to tackling real problems' | ✍️ @VictoriaPeckham ⬇️ https://t.co/DCQqQQ9YI6
Sadiq Khan should have flogged the naming rights for the London Overground lines to brands, according to City Hall Conservatives https://t.co/e5WVGZxsmT
How it took a group of woke ad execs 13 days of riding on trains, five months of 'co-creation workshops with writers, poets and performers' (and £100,000 of public money) to dream up Sadiq Khan's 'patronising and insultingly twee' London Overground rebrand https://t.co/SAWntd3uxe https://t.co/Ybkw01PSJ3
Sadiq Khan has been criticised for using non-violent women's rights activist Millicent Fawcett to promote an Overground line named for the Suffragettes, who conducted a deadly bombing campaign https://t.co/DHsVwJN4lH
Mayor @SadiqKhan has renamed some of the Overground Stations. Some have used it to show his record on crime. https://t.co/cSxMbROJ0e
A Rebrand for London’s ‘Spaghetti of Orange’ Overground Train System https://t.co/aXLXvXrBO9
London Overground line to be named after iconic England side following £6m rebrand https://t.co/q2FBWfj79M https://t.co/q2FBWfj79M
The new London Overground names honour and celebrate London’s many historic locations 🏙 🎉 Discover more about the names 👇 https://t.co/VWOWxZoI4z
My coverage of the London Overground renaming has triggered some late-night “fan” mail… https://t.co/D6gqRkujcu
Stop virtue signalling with renamed Overground train lines and fix the basics first, writes @Councillorsuzie for LBC Views https://t.co/Y2LKIJUFn1
✍️ @RossLydall: Sadiq Khan's London Overground rebrand is canny, even if he did spend £6.3m to do it https://t.co/cbReScTybq
Stop virtue signalling with renamed Overground train lines and fix the basics first, writes Susan Hall https://t.co/Y2LKIJUFn1
The London rail network is notoriously overpriced, overcrowded, and in some cases, literally falling apart. Crime just soared by 50%. And they spend £6 million+ on giving it a pro-diversity rebrand. https://t.co/LlcX5TdhK7
Mayor Sadiq Khan has suggested renaming a number of Overground railway lines which are woke. The public has better ideas. https://t.co/jGflWiHU1K
🚇 Sadiq Khan renames Overground line after feminists and Windrush https://t.co/hgLokGpwVw
✍️ 'Sadiq Khan’s lunacy knows no bounds: London’s train lines are now a monument to the hard-Left?', writes @oflynnsocial https://t.co/z9CUNFdOcz
Tonight on Jacob Rees-Mogg State of the Nation: As Sadiq Khan wastes £7 million on renaming the six lines of the overground, Jacob Rees-Mogg is asking: Should the lines be named after A - Britain’s greatest military victories B - Britain's greatest viceroys and governor…
The Euston to Watford Junction London Overground, running through Wembley, has been renamed the 'Lioness line' to celebrate England's famous and historic Euro 2022 final win 🤩🏴 Mayor of London Sadiq Khan unveiled the sign with former England midfielder Fara Williams earlier… https://t.co/Xz6NRJeLQk
Fury as Sadiq Khan splurges £6million of taxpayers' money changing Overground to 'virtue signalling' names like 'Suffragette' and 'Lioness' https://t.co/2C6Zb7z8Kv https://t.co/RDw9PcaDJw
Rename Shame: Sadiq Khan's Great London Overground Wokewashing
London's iconic underground map is getting an update, with 6 new names and colors https://t.co/R90vVfyBFA
If the new London Overground names were given an #F1 twist 🇬🇧😉 https://t.co/IGHTzbw34s
London’s underground commuter rail lines are getting woke names https://t.co/58KvcXVR7a https://t.co/bV5HwgxqVG
Perhaps they don’t like the £6.3m name change announced by @MayorofLondon today! But I’m sure he will find the odd tens of millions of £s to pay off his Trade Union masters rather than get the Central Line working for Londoners. https://t.co/vRHFNUTPBK
London Renames Transit Lines: Inspired by Migration, Women’s Issues, HIV https://t.co/iVouDV7DZF
London Overground Gets 'Woke Rebrand' https://t.co/pLKhgL0hMZ
What the new London rail line names mean: you have been conquered https://t.co/nIOEWoNJyh
Six new rail line names and colours revealed in rebrand Read more🔗 https://t.co/FUng9xXMwM
The London Overground renaming exercise in Sadiq Khan's Woke Fiefdom cost £6.3million. What a waste of money. The only line Sadiq Khan has made a success story is the line of people seeking to leave Lawless London.
The Mayor of London, @SadiqKhan has apologised to people that use the Central Line for the service they have received in recent weeks. He said that there will be improvements in the coming weeks. https://t.co/HK5d6vljBV
Explore the new names of the Overground lines https://t.co/BlE61uAFka
Ian Wright line, Brunel line, Goblin line: Londoners give their verdicts on what Overground lines should have been called https://t.co/yY3vNYUHFt
‘Not everyone is going to be happy’: Sadiq Khan defends £6.3m London Overground 'Lioness and Suffragette' rebrand https://t.co/CrvkGRkIbG
The Mayor of London, Sadiq Khan on Thursday advised passengers hit by delays and cancellations on the Central line to claim a refund for any “poor” journeys. It came after Tube whistleblowers raised new concerns about the state of the line, and warned of years of chaos due to https://t.co/8r8jGMogTu
The Central Line is in chaos. Crime on the Tube is out of control. And Sadiq Khan is spending £6.3 MILLION on PR. https://t.co/WjYDU4d1bz
✨ THE LIONESS LINE ✨ 📍 The Euston to Watford Junction London Overground - which runs through Wembley - has been renamed to honour our historic #WEURO2022 win, achievements and lasting legacy. 💪 https://t.co/kSVC9tu2on
England women’s football team have 'Lioness' line on London’s Overground network named after them. @TheAthleticFC @bosherL https://t.co/tYawx5xZdn