Experts suggest that participating in 'damp' January, which involves reducing alcohol consumption without complete abstinence, may be more sustainable than cutting out alcohol entirely. However, the impact of such initiatives on pub sales is evident, with one pub in Warwick reporting a one-third decrease in takings due to people going teetotal. Wetherspoons boss Sir Tim Martin has criticized Dry January, labeling it a 'cult' and highlighting its negative effect on pub sales in recent years. Despite this, there is a growing movement to normalize sober spaces and living alcohol-free, with efforts in Chicago and Texas to promote nonalcoholic brands and reassess the relationship with alcohol.
It's "Dry January" – a period where people abstain from drinking alcohol. Here are some Chicago efforts to normalize sober spaces and living alcohol-free –without the FOMO. https://t.co/s6llikjUdt
Commentary: Dry January allows us to reboot our lives and reassess our relationship with alcohol https://t.co/SgtOh2pooy
For all of you who are participating in Dry January, we have the perfect store for you to find Texas-based nonalcoholic brands. https://t.co/WqeudJ5tpX
Wetherspoons boss Sir Tim Martin brands Dry January a 'cult', and effect on pub sales has got worse in recent years https://t.co/Szx3eGJpaT
Are you sticking to your Dry January resolution? 🍸🍻 One pub in Warwick says takings are down a third because people are going teetotal. https://t.co/Ogd8Wb9JWG https://t.co/U9acX9IH42
Trying “damp” January, or making an effort to drink less without abstaining from alcohol entirely, may be more sustainable than cutting out alcohol completely, experts say. https://t.co/idSzvAOkiJ