The Conservative Party has suspended its paid digital campaigns following a controversy involving Rishi Sunak and a D-Day row. Reports indicate that all active ads have been paused, including those on Facebook and Instagram, with no money spent on Google/YouTube in the last three days. Despite this, the Tories spent nearly £15,000 last week on attack ads targeting Keir Starmer and the Labour Party, accusing them of being anti-monarchy. This move appears to be part of a broader strategy to attract older voters. Notably, no ads are running via the Rishi Sunak account.
Why Have the Conservatives Suspended Their Digital Campaign?, by @BylineTimes https://t.co/NgGhf7pRi3
🔴Why Have the Conservatives Suspended Their Digital Campaign? @WhoTargetsMe reports that the Conservative party's digital ad campaign has been switched off. @josiahmortimer has been speaking to advertising experts about the likely reasons https://t.co/voRYCzRx9W
🚨 NEW: Following the D-Day gaffe, the Tories paid digital campaigns and adverts on Facebook have been turned off [@WhoTargetsMe] https://t.co/CQUOxg8trI
Tories turn off paid online ads as they are rocked by the Rishi Sunak D Day row https://t.co/Kzg0FTQKDE
All of the Tories paid digital campaigns have been switched off. https://t.co/T2yO4viwk8
NEW: The Tories have spent nearly £15,000 in the last week pushing attack ads on Facebook and Instagram claiming both Keir Starmer and the Labour Party more broadly are anti-monarchy. All part of a wider strategy to woo older voters. https://t.co/pJ5XraOneZ
The @Conservatives paid digital campaign is very sparse at the moment. Just these three ads still active after they paused all of the others, nothing running via the Rishi Sunak account, and no money spent on Google/YouTube in three days. https://t.co/MTvkQAlg9Q