Cadbury has faced criticism from various quarters, including Christians and public figures, for selling 'gesture eggs' instead of traditional Easter eggs in its stores, particularly in Lincolnshire. Accusations of erasing Easter have sparked a backlash, with some calling for a boycott of Cadbury products and questioning the company's decision on social media platforms like Twitter. The controversy centers around the perception that this rebranding, specifically @CadburyUK's initiative, is an attack on Christianity. Former Chaplain to Queen Elizabeth II, Dr. Gavin Ashenden, expressed the need to fight back against such changes, emphasizing the societal impact. Cadbury, however, denies any involvement in the decision to rebrand Easter eggs as 'gesture eggs'.
Egg on Their Faces: Cadbury Store Gets MASSIVE Backlash for Renaming Beloved Easter Candy https://t.co/rgp8HN2VHB
A Cadbury store in the UK decided to rebrand Easter eggs as ‘gesture eggs’, leading to accusations that Christianity is being erased. Cadbury itself denies involvement. https://t.co/J7nCbFXUoV
Cadbury's outlet stores criticised over Easter rebrand https://t.co/knsk9D1hxr
Gesture eggs: Cadbury's outlet store criticised over Easter rebrand https://t.co/OYZG3nwsGy
‘We’ve come to a point in our society where we need to fight back and say “no, we’re not having that”.’ Former Chaplain to Queen Elizabeth II, Dr Gavin Ashenden, reacts to Cadbury advertising Easter eggs as ‘gesture eggs’ in a shop in Lincolnshire. https://t.co/ltRbePDKFE
Maybe @CadburyUK ought to listen to my Easter debate? https://t.co/XWH1bqs8pE https://t.co/Lgd5MXq6cQ
Cadbury under fire over 'erasing' Easter to sell 'gesture eggs' instead https://t.co/KXa9gE9q32
why are @CadburyUK selling chocolate 'gesture eggs' rather than Easter Eggs? It's another attack on Christianity
🍫 Cadbury store accused of erasing Easter by selling ‘gesture eggs’ https://t.co/2cNp1Y34Ei
it looks like @CadburyUK is heading towards a boycott as Easter Eggs have been renamed Gesture Eggs. https://t.co/rWLnrveUsU
Cadbury's accused of erasing Easter as it advertises chocolate 'gesture eggs' https://t.co/YlXJcgd9iQ
Cadbury shop faces a backlash from Christians who accused it of 'erasing' Easter to sell 'gesture eggs' instead https://t.co/sY9a5sRz9G https://t.co/RXX6qMORx4
Cadbury accused of erasing Easter after selling 'gesture eggs' https://t.co/xMRzkrKBU2