Team GB faced significant backlash following the unveiling of a redesigned Union Jack in pink and purple for merchandise ahead of the Paris Olympics, sparking debates over 'woke' culture and national identity. Critics accused the British Olympic Association of 'defacing' the national symbol, with the rebrand coming on the heels of a similar controversy involving England's football shirt and Nike's St George's Cross. Amidst the uproar, the British Olympic Association clarified that athletes will wear the traditional Union Jack colors on their kits during the Olympics, while the 'inclusive' design will appear on merchandise. The decision was met with mixed reactions, as some praised the move towards inclusivity, while others, including public figures like Julia Hartley-Brewer, Fatima Whitbread, Nigel Farage, Henry Smith MP, Malcolm Farrow, Peter Shilton, and Patrick Christys, expressed their dissatisfaction, calling for the preservation of the flag's original design.
🇬🇧BRITISH OLYMPIC TEAM REDESIGNS NATIONAL FLAG - PINK AND PURPLE? British Olympic team unveiled a new Union Jack flag in untraditional pink and purple. Critics accuse Team GB of "defacing" a national symbol, while the flag's designers aim for a fresh identity distinct from… https://t.co/jJmkyjkWZk
British Olympic Team 'Transitions' UK Flag To Pink And Purple https://t.co/SQdMSLntR6
Olympic legend blasts Team GB over woke Union Jack design https://t.co/NUwD1u6p1G
😂🤣🇬🇧 Yep, this about sums up the recent uproar over Team GB’s interpretation of the Union Jack. https://t.co/JJbDesGUJt
‘Trying to change our history!’ Peter Shilton rages at Team GB Union Jack revamp: ‘This is OUR flag’ https://t.co/wcDXOgw0yS
'We’re not allowed to be patriotic anymore, are we? Just leave our flag ALONE!' 'The woke brigade, who have no respect for history or tradition, are being put in charge' @PatrickChristys tackles the 'woke' design agency behind the Union Jack rebrand for Team GB. https://t.co/mlfidwZGjA
"It's making a mockery of our national flag" 🇬🇧 Malcolm Farrow, president of the Flag Institute, speaks to us about Team GB's merchandise which features a new union flag colour scheme. 🔗 https://t.co/PAiZ4D1jU3 📺 Sky 501, Virgin 602, Freeview 233 and YouTube https://t.co/Pq4Sp6elvX
Team GB's 'offensive' new pink and purple flag doesn't represent us: Furious Britons slam woke rebrand after agency behind overhaul claimed traditional red, white and blues 'aren't unique' https://t.co/F3fvnwE3l9 https://t.co/dYpFLEq7sx
The Team GB Union Jack changes show they want us to be ASHAMED of who we are, says Nigel Farage https://t.co/Z986HrzjmV
‘People died for freedom under the Union Jack, it should be respected, and I’m fed up of this constant erosion of respect of our national symbols’ @HenrySmithUK MP reacts to Team GB redesigning the Union Jack for the upcoming Paris Olympics kit. https://t.co/w9tStHoYpN
'That's not our flag!' The British public has given Nigel Farage its verdict on Team GB's revamped Union Jack. https://t.co/ooIBZtWCVU
Furious fans target design agency with negative reviews amid backlash at Team GB's 'woke' pink and purple Union Jack rebrand https://t.co/FCAzJFLBSv https://t.co/HB0xBd9zv2
Official Team GB merchandise for the Olympics this summer has been given an "inclusive" pink and purple Union Jack rebrand after the British Olympic Association said it wanted a new look "for fans of all backgrounds". https://t.co/mF9mZ1B7Nc
Team GB to wear ordinary Union Jack and not the woke monstrosity suggested to them! People power!
‘Ashamed of our own flag!’ Britons rage at Team GB’s ‘woke’ revamp: ‘Trying to eradicate us’ https://t.co/cDcWPzLRgl
Team GB athletes will wear traditional Union Jack at Olympics following backlash over pink and purple redesign https://t.co/hyqdlqkeVf
Team GB confirms athletes WILL wear traditional Union Jack at Olympics after fury over ‘diverse’ pink & purple design https://t.co/STTl0ZL74s https://t.co/ZfxmZcwJTS
Julia Hartley-Brewer gives her view on the Team GB Union Flag redesign intended to appeal to new generation of fans. @juliahb1
Team GB reveals athletes WILL wear traditional Union Jack on their kits at this summer's Paris Olympics amid backlash at 'inclusive' pink and purple flag design on merchandise https://t.co/dWVY58vpVz https://t.co/uCP3sS6Ucr
‘Don’t change our colours! I’m disgusted to think they’ve done it!’ @FatimaWh1tbread rages at a redesigned Union Jack being used by Team GB for the upcoming Paris Olympic Games. 📺 Freeview 236, Sky 512, Virgin 604 🔒 Become a GB News Member: https://t.co/mNsRsGC8ef https://t.co/NxYr3JZ9E1
Julia Hartley-Brewer says Team GB's "pink and purple" Union Jack flag "is just horrible". "Whoever designed this should be taken out and shot." @JuliaHB1 https://t.co/KKpu7uuV5l
Fury over Team GB's 'diverse' pink & purple Union Jack as fans say flag has been 'butchered' amid 'woke' footy rebrand https://t.co/NyFXHGk0x7 https://t.co/XvuS3Su5SO
🇬🇧 Team GB have been slammed for ‘defacing’ the Union Jack after turning the flag pink and purple ahead of the Paris Olympics this summer. Read more here 👇 https://t.co/rvMsvrvRGV https://t.co/B2FMUCqzy0
Team GB spark fury with traditional Union Jack colours DITCHED to follow England's football shirt 'woke' row https://t.co/IOsNIpsZKv
Outrage as Team GB unveils ‘diverse’ Union Jack redesign in pink and purple - weeks after England football shirt row https://t.co/2StKUOgogu
Now Team GB's Union Jack has gone woke: Fury over 'diverse' pink and purple rebrand as traditional red, white and blues are ditched - after row broke out over Nike's St George's Cross on England's football shirt https://t.co/BlPvnzI7rC https://t.co/oR1SgtgLKw
'It's an attack on ordinary people!' @TheSimonEvans @nickdixoncomic @PaulCoxComedy discuss Team GB's altering of the Union Jack for the Paris Olympics, one of Tuesday's top stories. https://t.co/dIZdwEUof0
On tomorrow's front page: Fury over Team GB’s ‘diverse’ pink and purple Union Jack as fans say flag has been ‘butchered’ amid ‘woke’ footy rebrand https://t.co/l8Ldf78cP0 https://t.co/oh9BGwlipp